Agricultural Socialization Services and Agricultural and Rural Modernization Under Digital Empowerment

Abstract

This study explores how agricultural socialized services facilitate the modernization transformation of agriculture and rural areas in the digital era. With the continuous development of agricultural socialized services, particularly under the empowerment of digital technologies, profound changes are taking place in agricultural production and service models. Based on the theoretical mechanisms by which agricultural socialized services enhance total factor productivity, bridge smallholder farmers with modern agriculture, and promote green agricultural development, this research analyzes their role in advancing agricultural and rural modernization. The findings indicate that agricultural socialized services not only improve production efficiency but also provide smallholder farmers with greater market access and resource allocation flexibility. Meanwhile, the application of digital technologies has made these services more precise and efficient, thereby driving sustainable agricultural development. Through empirical analysis, the study reveals heterogeneous performance across different regions and farm scales in the adoption of agricultural socialized services, offering critical insights for policymakers. Finally, a series of policy recommendations are proposed to further refine the agricultural socialized service system, promote comprehensive modernization of agriculture and rural areas, and contribute to the realization of rural revitalization and sustainable development goals.