Planning and Design of Tourism-oriented Villages in Zhuhai in the Context of the Guangdong-Hong Kong-Macao Greater Bay Area: Taking Nanmen Village as an Example

Abstract

 In the process of achieving rural revitalisation, tourism is regarded as a crucial breakthrough. Zhuhai, with its favourable geographical location, possesses rich rural tourism resources and carries a long history and culture. With the development of the Guangdong-Hong Kong-Macao Greater Bay Area and the opening of the Hong Kong-Zhuhai-Macao Bridge, Zhuhai's rural tourism is facing new opportunities and challenges, so its development mode is constantly being innovated to meet the demand for higher-quality tourism development, but at the same time, existing problems have also been exposed. This paper takes Nanmen Village in Doumen District of Zhuhai City as the research object, and summarizes the experience of rural tourism development by studying the background of rural tourism development, relevant literature of scholars at home and abroad. It also conducts in-depth research on the history and culture, village environment and tourism development of Nanmen Village and Jiexiazhuang, and combines them with the actual situation to put forward a rural tourism planning and design strategy suitable for Nanmen Village Jiexiazhuang and apply it to the practice of Jiexiazhuang's rural tourism planning and design in an attempt to explore the possible innovative paths of Zhuhai's rural tourism development model under the background of the National Rural Strategy and the construction of the Guangdong-Hong Kong-Macao Greater Bay Area.