Research on Thai Translation Strategies about Liuzhou Intangible Cultural Heritage and International Influence under the Belt and Road Initiative

Abstract

This paper focuses on the Thai translation strategies for Liuzhou’s intangible cultural heritage (ICH) international promotion and the enhancement of its international influence within the context of the Belt and Road Initiative. Through the integrated application of theories from translation studies, communication studies and other disciplines, this research thoroughly analyzes the opportunities and challenges facing Liuzhou’s ICH international promotion. The study establishes a systematic approach to Thai translation strategies combining transliteration with free translation, cultural compensation and pragmatic equivalence, while also proposing pathways for enhancing international influence. Research findings indicate that the Belt and Road Initiative has provided policy support, expanded exchange platforms and increased market demand for Liuzhou’s ICH international promotion, although development remains constrained by Thai-Chinese cultural differences and translation difficulties. Based on case analysis and empirical data, the research demonstrates that existing translation strategies effectively preserve cultural characteristics, convey cultural implications and achieve communicative purposes. The proposed pathways for enhancing international influence include strengthening cultural exchange and cooperation, expanding promotional channels and reinforcing brand building, which positively contribute to promoting Liuzhou’s ICH in Thailand and other countries along the Belt and Road routes.