Exploration on Strategies for Enhancing Consumers' Perceived Value in the Online Shopping Environment

Abstract

This paper discusses strategies for enhancing consumers' perceived value in the online shopping environment. Based on the connotation and dimensions of perceived value, it analyzes its influence mechanism on purchasing behavior, pointing out that the particularity of the online environment leads to problems such as information asymmetry and experience virtualization. The study finds that current bottlenecks in perceived value of online shopping include quality and commitment deviations, service chain breaks, and insufficient development of emotional value. To this end, a multi-dimensional strategy system for enhancing perceived value is proposed, including strengthening quality value, optimizing service value, and creating social value. The aim is to reconstruct the perceived value framework through technological means to improve consumer satisfaction and loyalty.