Communication Strategies for Digital Media Art in the Context of Social Media

Lu Dong

doi:10.54097/d2z3bq09

Authors

Lu Dong

DOI:

https://doi.org/10.54097/d2z3bq09

Keywords:

Social media; Digital media art; Communication strategies.

Abstract

With the rapid development of internet technology, social media has become an indispensable part of daily life. In the context of social media, the dissemination of digital media art exhibits new characteristics and trends. Social media platforms, with their broad user base, efficient dissemination speed, and rich interactive functions, provide vast space for the communication of digital media art. Based on this, this paper provides an overview of digital media art, explores the dissemination challenges of digital media art, and proposes communication strategies, aiming to provide new ideas and insights for the communication and development of digital media art.

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