Analysis of the Performance Role of Enterprise Big Data Capabilities Under Dynamic Mechanisms

Abstract

As an important source of competitive advantage for enterprises, big data capabilities have been recognized in the field of strategic management. However, the performance action path of big data capabilities has not been well explained. In order to leverage the role of big data technology in enhancing and safeguarding enterprise management performance and operational performance under dynamic mechanisms, this paper first analyzes the positive effects of enterprise big data capabilities on enterprise performance in dynamic mechanisms. It summarizes three roles: improving decision-making accuracy, optimizing resource allocation efficiency, and enhancing market response speed. Furthermore, it proposes strategies such as constructing a dynamic data governance system, strengthening the innovative application of big data technologies, building an agile organizational structure, and improving big data talent cultivation and incentive mechanisms, aiming to leverage big data technologies to enhance enterprise management and operational performance.