Mobilization Mechanism and Group Identity Construction of Emotional Communication in Online Communities: An Empirical Analysis using Depression as an Example

Abstract

Objective: This study takes depression as an example to explore the mobilization mechanism of emotional communication in online communities and the intrinsic relationship and pathway of group identity. Method: By constructing a theoretical model of "emotional communication mobilization mechanism group identity" and using an empirical method combining content analysis and questionnaire survey, 2000 community interaction texts and 350 valid sample data were analyzed. Result: ① The resonance and narrative characteristics of emotional communication significantly positively affect the emotional and symbolic mobilization pathways in the mobilization mechanism; ② Emotional communication plays a partial mediating role between mobilization mechanisms and group identity, with a mediating effect accounting for 42.7% The openness and centrality of community structure have a positive moderating effect on the mobilization efficiency of emotional communication, with a moderating effect value of 0.31 (p<0.01). Conclusion: Optimizing narrative strategies for emotional communication, strengthening community information exchange density, and integrating professional social support resources can enhance the effectiveness of community emotional mobilization and the stability of group identity.