Financial Analysis for Ralph Lauren’s Investment Value
DOI:
https://doi.org/10.54097/phmckm86Keywords:
Ralph Lauren; investing; social media; storytelling; retail stores.Abstract
In the rapidly developing society, the threshold for fashion industry is becoming lower, large quantities of brands whelm into the market. Given this background, the market for traditional large fashion companies is squeezed because many customers may choose to purchase cheaper and newly designed products. In addition, economic and political situation are influencing fashion companies, forcing them to take some actions. Moreover, development of e-commerce significantly reshapes the position of high-end fashion companies. This may lead to traditional fashion companies losing control in setting prices and decrease in revenue. As a result, those companies must update their strategies or designs to meet the requirement of the market. Otherwise, investors may lose confidence for them, resulting in low investment value. This article chooses Ralph Lauren as the anchor stock to discuss how the value of the fashion companies would be influenced by the changing environment and how they should deal with the challenges. From the perspective of financial analysis, PVH, TPR and VFC are selected to compare with Ralph Lauren in different sectors to reveal how different companies react in the general background. This article would provide a general overlook about Ralph Lauren’s situation.
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