Research on the Construction of Off-Campus Internship Bases for Creative Design of Electrical Product Packaging

Abstract

Off-campus internship bases serve as a crucial bridge connecting art and design majors in higher education institutions with industrial practice, playing an irreplaceable role in cultivating applied and innovative packaging design talents. Currently, the electrical product packaging industry is facing transformation demands toward greenization, intelligence, and branding, which imposes higher requirements on the practical capabilities and innovative thinking of design talents. Focusing on the creative design of electrical product packaging, this paper is based on industry research data (N=326 electrical and packaging enterprises, 112 art and design majors in colleges and universities). Starting from the necessity of constructing internship bases, it analyzes the existing problems in the current construction process, explores a base construction model of "university-enterprise collaboration and integration of production and education", and proposes targeted construction strategies. This study aims to provide reference for the sustainable development of off-campus internship bases for art and design majors in higher education institutions.