The Impact of AI-generated Content on Consumer Purchasing Intention

Wantong Lin

doi:10.54097/pxw9d357

Authors

Wantong Lin

DOI:

https://doi.org/10.54097/pxw9d357

Keywords:

Purchase invention; AI-generated content; thinking style; authenticity perception.

Abstract

With the breakthrough development of artificial intelligence technology, Artificial Intelligence Generated Content has penetrated multiple sectors. According to survey results, by June 2025, the number of generative Artificial Intelligence (AI) users in my country is expected to reach 249 million, and the total number of 5G base stations will exceed 4.19 million, laying the foundation for scenario-based AI advertising applications. However, existing research has mostly focused on trends in AI advertising efficiency, with little exploration of the differentiated impact of product type on advertising effectiveness in "selective scenarios." This study employs a comparative experiment to investigate the effect of AI-generated content on consumer purchase intention and click-through rate. The study found that for functional goods, human-generated ads were more likely to arouse consumer interest than AI-generated ads; for hedonic goods, AI-generated ads were more likely to arouse consumer interest than human-generated ads. Using consumer perceived authenticity as a mediating variable, the experiment identified AI perception bias and proposed solutions.

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