Construction of Marketing Model for Senior Smart Kitchen Products Based on 4P Theory--Taking the Marketing of Xiaodu Reminder Panel as an Example

Abstract

As the global population aging intensifies, the proportion of people over 65 years old and the number of elderly living alone in China continue to rise. The inadequacy of the traditional elderly care model is highlighted, and the demand for intelligent elderly care devices, especially kitchen scene products, is becoming increasingly urgent. Through literature research and case study analysis, this study evaluates the current situation of smart senior living products around the world. Based on Xiaodu Robot, we innovatively designed Xiaodu Kitchen Intelligent Reminder Panel, and analyzed its suitability with the core needs of the elderly such as safety and protection, ease of operation, personalized care, and remote connectivity from four dimensions: product, price, channel, and promotion. The study points out that the product has potential problems such as simplified operation that may restrict some users and insufficient voice prompt adaptability, as well as future challenges such as single-scene limitations and low user acceptance, and proposes cross-scene linkage, differentiation strategies and other countermeasures. The results show that the panel can effectively meet the safety and convenience needs of the elderly in kitchen scenes, but the study has limitations such as incomplete scene coverage and the impact of the cultural background has not been explored in depth, which can be expanded to multiple scenes in the future to promote the development of intelligent elderly products in the direction of smarter, personalized and integrated.