Research on the Economic Benefit Realization Path and Mechanism of Digital Transformation in the Tourism Industry
DOI:
https://doi.org/10.54097/wbmb4340Keywords:
Digital transformation; economic benefits; realization path; tourism industry.Abstract
This research focuses on the economic benefits of digital transformation in the tourism industry against the backdrop of the post-pandemic era and the "Digital China" strategy. Utilizing literature analysis and multi-case comparison methods, it systematically explores the internal mechanisms by which digital transformation creates economic benefits through three main paths: revenue increase, cost reduction and quality improvement, while also analyzing the characteristics of different implementation models. The study finds that digital transformation achieves revenue increase through precise marketing, dynamic pricing, and experiential value-added. Realizes cost reduction through process automation, intelligent management, and scientific decision-making. Accomplishes service quality improvement through experience optimization and brand upgrading. The research further identifies the main risks and challenges currently faced, proposes corresponding countermeasures, and provides theoretical reference and practical guidance for the digital transformation of the tourism industry.
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