Innovative Research on the Dissemination Pathways of Huangjiu Culture in the Digital Era

Abstract

As a treasure of traditional Chinese wine culture, Huangjiu culture demonstrates distinct characteristics and trends in its dissemination across different historical contexts. In digital age, user experience and personalized services is placed great emphasis for wine culture communication. Consequently, the dissemination pathways of Huangjiu culture are also undergoing profound transformation and innovation. This study focuses on innovating the communication pathways of Huangjiu culture in current digital context. By conducting an in-depth analysis of the limitations of current communication approaches, the paper proposes specific innovative strategies, aiming to provide new insights and methodologies for the extensive dissemination and profound impact of Huangjiu culture.