A Comparative Analysis of the Window Period Revenue of Original Films on Streaming Media Platforms and Traditional Cinema Chains

Abstract

With the rapid development of streaming platforms such as Netflix and Disney+, the revenue model and window period strategy of traditional theatrical films have been significantly impacted. This article takes the revenue during the window period of streaming original films and traditional cinema chains as the research object. Through case analysis, revenue model comparison and data statistics, it systematically analyzes the revenue characteristics, creator incentive mechanisms and industrial structure changes of the two types of models. Research has found that original films on streaming media mainly rely on subscription fees to achieve long-term and stable revenue and optimize content distribution and enhance user stickiness through data-driven means, while reducing the cost of traditional promotion and distribution. Traditional theatrical films rely on concentrated box office revenue and a tiered strategy during the window period to maximize their returns, but they are constrained by the risks of shortened screening rights and window periods. There are differences in the sensitivity of different types of films to the window period. Large-scale commercial blockbusters still rely on the exclusive window period of the cinema chain, while feature films and low-budget films are less sensitive to the window period. This article further puts forward policy suggestions, including diversified financing for creators, transparent platform revenue, and the formulation of flexible window period policies by regulatory authorities, in order to balance the interests of all parties in the industry. This research provides a reference value for future film distribution strategies and policymaking.