The Core of the Business Operation of Game Companies

Abstract

The global game market has exceeded 200 billion US dollars, and the industry has entered the stage of stock competition. Small and medium-sized companies are facing challenges such as scarcity of version numbers and high customer acquisition costs. Commercial operation has become the key to the survival and development of enterprises. This article focuses on the core logic of the business operation of game companies and uses multi-research methods to systematically analyze their operation practices. The study found that the core of business operation is "user-centered", and product research and development and iteration, profit model construction, and brand Intellectual Property (IP) operation are the three core elements; product differentiation is based on the foundation, and needs to maintain vitality through precise positioning and continuous iteration; the profit model needs to adapt to product attributes and user needs. It presents diversified and mixed characteristics such as buyout system, internal purchase, and advertising implantation; IP long-term operation and brand precipitation are long-term growth guarantees, and value can be amplified through cross-field ecological extension. This research fills the research gap in the systematic integration of the core elements of industry operation and provides differentiated operation paths for game enterprises of different sizes