The Implementation and Performance of Nike’s Sustainable Supply Chain Strategy

Abstract

Driven by the global carbon neutrality goal and the growing popularity of the ESG concept, corporate sustainable development has become a key concern for academia and practitioners. This paper takes Nike Company as the research object to analyze the implementation motivation, implementation path, and performance of its sustainable supply chain strategy. The results show that Nike has established a relatively comprehensive sustainable supply chain system covering green raw material procurement, production emission reduction upgrading, full-lifecycle supplier management and circular economy development under its Move to Zero strategy. During the strategy implementation process, the company advances green transformation via supply chain collaboration, technological innovation and multi-stakeholder cooperation. From the perspective of performance, sustainable supply chain strategy not only promotes the growth of business income and operational efficiency but also enhances brand value, market competitiveness, and supply chain resilience. This study enriches relevant research on the sportswear industry and provides references for multinational enterprises to comply with international ESG rules and achieve long-term sustainable development.