Research on user characteristics and demand trend evolution of compact hybrid electric cars
DOI:
https://doi.org/10.54097/jid.v1i1.3794Keywords:
Compact Hybrid Car, Consumer Characteristics, Consumer Demand, TrendAbstract
Based on energy saving and emission reduction technology route 2.0: It is estimated that HEV new cars will occupy 50% of traditional fuel types in 2025, and HEV will occupy 100% of traditional fuel types in 2035. In order to better provide marketing ideas for the industry, provide clear product opportunities for enterprises, and follow the trend of electric and intelligent development, it is necessary to predict the market development, consumer characteristics and demands, and future demand trends of the HEV market. This paper combines desk research, big data research, quantitative analysis and qualitative analysis to analyze the HEV market, gain insight into the characteristics and needs of consumer in HEV market and predict the trend.
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