Discussion and Analysis on the Communication of Automobile Culture in China

Ying Liu

doi:10.54097/jid.v1i1.4472

Authors

Ying Liu

DOI:

https://doi.org/10.54097/jid.v1i1.4472

Keywords:

Automobile culture, Development strategy, Consumption concept, Driving behavior

Abstract

Taking Germany, the United States and Japan as examples, the article compares the evolution process of foreign advanced automobile culture; Taking 2000 and 2009 as the time nodes, the article divides the evolution of Chinese automobile culture into three stages. Drawing on the formation process of foreign advanced automobile culture and based on the development status of Chinese automobile culture, this paper constructs a model of Chinese automobile culture. Under the background of the post epidemic era, the article conducts a SWOT strategic analysis of China's automobile culture, and proposes that China must grasp the two strategic directions of green and environment-friendly consumption concept and civilized and harmonious driving behavior to guide China's automobile culture to develop towards green and healthy step by step.

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