The Development of Automobile in the Market under the Emerging Media

Ying Liu

doi:10.54097/jid.v1i1.4544

Authors

Ying Liu

DOI:

https://doi.org/10.54097/jid.v1i1.4544

Keywords:

New media marketing model, WeChat official account, Small app community, Innovative power, Attraction

Abstract

With the rise of new media, the marketing methods of all walks of life have also changed, and the automobile industry is no exception. Looking at the current marketing model of the automotive industry, there is no better than the integration of online and offline marketing. In addition to the brand distribution store (4S store) and the brand official website, its brand operated new media marketing models such as App, WeChat official account, microblog, applet, and community are also becoming increasingly perfect. Therefore, starting from the above points, this paper analyzes and explores the constantly innovative marketing model of automobile enterprises.

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