Research on the Operation Mode of Community Group Purchase in the Context of New Retail

Hong Jin; Yujie Zhang

doi:10.54097/jid.v2i1.5424

Authors

Hong Jin
Yujie Zhang

DOI:

https://doi.org/10.54097/jid.v2i1.5424

Keywords:

New retail, Community group purchase, Operation mode

Abstract

As one of the manifestations of new retail, community group purchase fully embodies the core meaning of the integrated development of the new retail model "online + offline" - users place orders online and pick up goods offline the next day, providing users with a convenient and fast shopping experience under the new scenario of "people and goods yard". Especially during the epidemic, residents are limited to go out, and community group purchase plays an important role in ensuring people's basic life. Based on this, this paper preliminarily explores the operation mode of community group purchase, analyzes its basic form characteristics, advantages and existing problems, and puts forward countermeasures and suggestions.

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