Analysis of Coping Strategies for Tourism Market Under the New Normal Situation of the COVID-19 Epidemic

Abstract

The outbreak of COVID-19 at the end of 2019 has brought a huge impact on the tourism industry, becoming the most far-reaching and sweeping public health event since China's reform and opening up. How much impact the epidemic will have on the tourism economy and how to deal with the crisis to promote the recovery of tourism have become urgent questions. Based on the analysis of the impact of the epidemic on tourism revenue, tourism forms, tourism market structure, and tourism product upgrading trend, this paper puts forward some coping strategies for the tourism market under the new normal situation of the epidemic, including booking tourism, self-service tourism, construction of smart scenic spots, online and offline tourism consumption, "Internet + tourism" mode, and tourism sector policy assistance. Hoping to bring some enlightenment to the development of tourism under normal situation of the new epidemic.