Strategic Analysis of Chinese Condiment Enterprises
-- Taking Haitian as an Example
DOI:
https://doi.org/10.54097/jid.v3i1.8477Keywords:
Strategic Analysis, Seasoning industry, Porter's Five Forces ModelAbstract
The strategic analysis mainly includes analysis of the external environment, internal environment, competitiveness, and other aspects. The article analyzes Haitian Group in the Chinese seasoning industry using the Porter Five Forces model and SWOT model, Hatian as a large domestic brand, brand strategy is a link that cannot be ignored, there are some problems to be solved. Here are some suggestions for reference.
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References
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