Strategic Analysis of Chinese Condiment Enterprises

-- Taking Haitian as an Example

Authors

  • Jinhao Chen
  • Yi Han
  • Jiaqi Wang
  • Guijie Liang
  • Yenan Zhang

DOI:

https://doi.org/10.54097/jid.v3i1.8477

Keywords:

Strategic Analysis, Seasoning industry, Porter's Five Forces Model

Abstract

The strategic analysis mainly includes analysis of the external environment, internal environment, competitiveness, and other aspects. The article analyzes Haitian Group in the Chinese seasoning industry using the Porter Five Forces model and SWOT model, Hatian as a large domestic brand, brand strategy is a link that cannot be ignored, there are some problems to be solved. Here are some suggestions for reference.

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References

Zhang, Z., Lu, L., & Xu, Q. (2020). Audit quality and big data analytics in China: Evidence from real earnings management. International Journal of Accounting Information Systems, 38, 100499.

Elshandidy, T., Hussein, M. M., & Neri, M. (2020). The effectiveness of machine learning algorithms in financial reporting and auditing. Journal of Business Research, 123, 205-219.

Cao, Y., & Zhang, J. (2019). Big data analytics in auditing research: Past, present, and future. Journal of Accounting Literature, 43, 1-19.

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Published

15-05-2023

Issue

Section

Articles

How to Cite

Chen, J., Han, Y., Wang, J., Liang, G., & Zhang, Y. (2023). Strategic Analysis of Chinese Condiment Enterprises: -- Taking Haitian as an Example. Journal of Innovation and Development, 3(1), 175-177. https://doi.org/10.54097/jid.v3i1.8477