Research on the Feasibility and Realization Path for Online Marketing of Intangible Cultural Heritage: -- Case Study on Chongzhou Daoming Bamboo Weaving

Tingting Yin; Jiameng Sun

doi:10.54097/jid.v3i2.9145

Authors

Tingting Yin
Jiameng Sun

DOI:

https://doi.org/10.54097/jid.v3i2.9145

Keywords:

Daoming Bamboo Weaving, Online Marketing, Intangible Cultural Heritage

Abstract

Online marketing, a pivotal pillar of the digital economy, is marked by its vast scale, vibrant performance, and accelerating momentum. This emerging industry, a dynamic force of energy, plays an essential role in the blueprint of new development paradigms. Daoming Bamboo Weaving, a unique product of Daoming Town, garnered national recognition when it was included in the Intangible Cultural Heritage Representative Project List in 2014. Despite the rapid progression of the internet age, there remains a gap for Daoming Bamboo Weaving within the sphere of online marketing. By contrasting the strengths and weaknesses of Daoming Bamboo Weaving with the facets of online marketing, it's possible to analyze consumer preferences and marketing strategies. This analysis can, in turn, pave the way for suggestions to enhance the economic benefits of Daoming Bamboo Weaving.

Downloads

Download data is not yet available.

References

Information on: https:// www. thepaper. cn/news Detail_ forward _17337677.

(Jin) Chang Qu's original book. Translation of Annals of China. Revised version [M]. Sichuan University Press, 2013.

(R.O.C.) Luo Yuancheng. Chongqing County [M]. Sichuan University Press, 836.

Zhou Zhenzhao; Study on the Survival and Evolution of Bamboo Fiber Creation [D]; Southwest Jiaotong University; 2016-05;22-29.

Chengdu Intangible Cultural Heritage Protection Center, etc..." Daoming Bamboo Weaving". Chengdu: Sichuan People's Publishing House, (2018).

Information on: http://sc.cnr.cn/scpd/rdzt/ xczxkcz/ xczxkcz4/ 20211025/t20211025_525642520.shtml.

Zhou Hanwei; Non-posthumous Shopping Festival: to Connect Urban and Rural Areas and Realize the Value of Handicrafts [N]; Farmers' Daily,2022-06-16(005).

Zheng Wenxue; Protection and Inheritance of Daoming [J]; Sichuan Drama, 2022(10):157-160.

Yang Jiashuang, Hou Ling; E-marketing Analysis of the Dao Ming Bamboo Intangible Cultural Heritage Project [J]; Marketing of Time-honored Brands,2021(03):33-34.

Liao Yong, Liu Yi, Li Qingfang; The Innovation of Traditional Handicraft-research On the Cooperation Mechanism Between Traditional Craftsmen and Fashion Designers From the Perspective of Co-creation [J]; Art & Design,2021(03):33-34.

Sun Runxia, Li Jun. Analysis of the Innovation Mode of Agricultural Products Network Marketing in the Era of Electronic Commerce [J]. Marketing of Time-honored Brands, 2020 (11): 66-67.

Xi Qingqin, LI Yongchun. The Current Situation and Development Trend of Daoming Bamboo Weaving in Chongzhou City [J]. Beauty and Times: Creativity (on), 2015, 0 (6):43-44.

Information on: http://www.gov.cn/zhengce/zhengceku/2021-12/ 07/content_5658570.htm.

Information on: https://www.huaon.com/ channel/ trend/ 641332. html.

Liu Qiuhong, Yin Ziping, Ning Xiaohan. Branding Development of Chongzhou Daoming Bamboo Weaving [J]. Literary Life - Literary Theory, 2019.

Information on: https://www.ihchina.cn/project_details/14078.

Information on: https:// baijiahao. baidu.com /s?id =17286393 00801353757.