Research on Visual Design based on Chinese Mythological Elements

-- Taking the Shan Hai Jing as an Example

Abstract

With the development of science and technology, the speed of information transmission is also rapidly increasing, and culture and art from all over the world come to our eyes through this network, and when we are immersed in and marvel at Western culture and art, we gradually ignore traditional culture and craftsmanship. This project aims to provide a new perspective for the creation and development of visual art, fully integrate national elements and spirit, and integrate contemporary art into the cultural and historical context. Through reviewing the literature, we collected the cultural and artistic value of the image of the gods and monsters of the Shan Hai Jing in artistic creation, and analyzed its artistic concepts, and explored the artistic feasibility of combining visual design with the images of the gods and monsters of the Shan Hai Jing. And through case studies of works in contemporary visual design, Trying the mythological images and artistic conceptions in the Shan Hai Jing as the source of inspiration for this article, closely following the development characteristics of the current era, and analyzing the meaning of the application of elements in contemporary design, it provides new research ideas and theoretical foundations for the development of visual design and the combination of traditional culture. Explore the practical significance of Chinese mythological elements in modern visual design.