The Study of Users’ Satisfaction and Acceptance on Artificial Intelligence (AI)
DOI:
https://doi.org/10.54097/f4hgqw30Keywords:
ChatGPT; Technology Acceptance Model; SWOT analysis; Personalized; ConvenienceAbstract
The rise of ChatGPT in recent years has garnered significant attention, prompting widespread interest in the rapid global popularity of this AI technology. Conducting research on this topic would be quite intriguing. The objective of this study was to ascertain the satisfaction and acceptance levels of users of AI robots. This study presents an analysis of the technology acceptance model theory, which enables the prediction of users' intentions and behaviors. The methodology employed in this study involves the utilization of a SWOT analysis framework, which encompasses the identification and evaluation of strengths, weaknesses, opportunities, and threats. The tool has the capability to discern the internal and external factors that impact an organization. The outcome of the investigation will lead to enhancements in the capabilities of ChatGPT, thereby increasing its adoption as a daily tool and enhancing the long-term user experience. This study provides a substantial addition to the field of business, specifically within the domain of artificial intelligence (AI), hence serving as a valuable reference for forthcoming market objectives and strategies.
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