Vol. 27 (2024): 6th International Conference on Informatization in Education, Management and Business (IEMB 2023)

View Vol. 27 (2024): 6th International Conference on Informatization in Education, Management and Business (IEMB 2023)

December 30-31, 2023 | Stockholm, Sweden

Editors: Antony Burns, Wei Liu

ISBN: 979-8-89183-039-4

Published: 05-03-2024

Preface

  • Preface: 6th International Conference on Informatization in Education, Management and Business (IEMB 2023)

    Antony Burns, Wei Liu
    I
    DOI: https://doi.org/10.54097/v1n1e646

Articles

  • Three realms in Du Fu's Metrical Poetry

    Zhao Yang
    1-4
    DOI: https://doi.org/10.54097/9v17k739

  • Compliance of New Media Art Course in Chinese Middle School

    Yijun Sang, Elizabeth M. Sagubo
    5-9
    DOI: https://doi.org/10.54097/dj0na146

  • Research on Experiential Teaching Method in Higher Vocational Physical Education

    Yuzhi Jia
    10-12
    DOI: https://doi.org/10.54097/8e1ana65

  • The Generation and Transfer of the “Sweet” Category in Calligraphy Appreciation

    Xinyue Xing
    13-17
    DOI: https://doi.org/10.54097/n336ft73

  • The Business Strategies of Mixue Ice Cream & Tea on Brand Loyalty

    Siqi Wang
    18-23
    DOI: https://doi.org/10.54097/j1w4j585

  • The Reasons on the Successful Phenomenon of Niche Brand Commercialization

    Haoyan Wang
    24-30
    DOI: https://doi.org/10.54097/znchy352

  • Sexism Against Women in Science and Medicine

    Yifan Liu
    31-38
    DOI: https://doi.org/10.54097/m6tb7418

  • Exploring the Optimisation of Enterprise Performance Management in the Context of Artificial Intelligence

    Baihui Liu, Mingyi Sun, Zhixiong Wang
    39-45
    DOI: https://doi.org/10.54097/abqccx56

  • Sports Celebrity Endorsements: The Promotional Role of Key Opinion Leaders in the Upgrading of the Sports Industry

    Xiaofei Wang
    46-52
    DOI: https://doi.org/10.54097/4bnmy467

  • A Case Study of Reform of the Four Day Work Week System in the UK

    Weikai Hong, Chengzhen Yao, Ling Zhou
    53-58
    DOI: https://doi.org/10.54097/a91z0848

  • Tesla Corporate Management Review: Analysis of Tesla’s Marketing Strategy in Chinese Market

    Qiyan Chu
    59-64
    DOI: https://doi.org/10.54097/km3wr255

  • Research on the Construction Path of IBM’s Learning Team Enterprise

    Ruixi Liu
    65-70
    DOI: https://doi.org/10.54097/vrnw0j58

  • Unveiling Huili's Brand Image: Exploring Causes and Strategies

    Shuwen Yu
    71-77
    DOI: https://doi.org/10.54097/21ygq889

  • The Functional Positioning of Digital Media in the Upgrading of Sports Industry: The Case of NBA

    Junjie Ding, Xinyi Lu, Zhenyu Xu, Kai Yao
    78-86
    DOI: https://doi.org/10.54097/mcbfw910

  • The Role of Social Support in the Development of the Sports Industry: A Comparative Study Between China and the United States

    Jixiong Jin, Haotian Qian, Yi Zhou
    87-93
    DOI: https://doi.org/10.54097/t4v5c551

  • Analysis of the Current Situation of Chinese Sports Consumption Market and Research on Its Development Countermeasures

    Feiyang Chen, Ziang Gu, Aolin Yan
    94-102
    DOI: https://doi.org/10.54097/h3ygkk09

  • Research on Business Value Development Methods of Top Sports Athletes - A Case Analysis of NBA Players

    Chen Li
    103-109
    DOI: https://doi.org/10.54097/arypne89

  • Discrimination Against Persons with Disabilities in Life and Work

    Ruilin Sun
    110-116
    DOI: https://doi.org/10.54097/at3q8e69

  • The Study of Users’ Satisfaction and Acceptance on Artificial Intelligence (AI)

    Zile Liu
    117-122
    DOI: https://doi.org/10.54097/f4hgqw30

  • Uncovering Factors and Solutions to Gender Inequity in the Workplace

    Ruoxi Hu
    123-127
    DOI: https://doi.org/10.54097/trrtyn74

  • Studies of the Discrimination Faced by the Sexual Minorities

    Kexin Fan
    128-134
    DOI: https://doi.org/10.54097/72sqtr10

  • Discrimination against Women in the Workplace

    Yaotian Zhang
    135-140
    DOI: https://doi.org/10.54097/bg2b5g02

  • The Contributing Factors of High Consumer Loyalty to Jellycat Brand

    Zhiyi Chen
    141-146
    DOI: https://doi.org/10.54097/271kdr05

  • The Current Situation of and Solutions to Appearance Discrimination: An Example from the Financial Industry

    Yiwen Gong
    147-152
    DOI: https://doi.org/10.54097/2c2c0580

  • China’s Future Real Estate Development Tendency

    Cayden Lin
    153-158
    DOI: https://doi.org/10.54097/gq1x6962

  • The Dilemma of Chinese Postgraduate Employment: First-Degree Discrimination

    Jiahang Yang
    159-165
    DOI: https://doi.org/10.54097/ey23se23

  • The Impact of Artificial Intelligence on Employment and Income Distribution

    Yihang Liang
    166-171
    DOI: https://doi.org/10.54097/2a7a8830

  • Age Discrimination in Chinese Internet Workplace

    Bo Liu
    172-180
    DOI: https://doi.org/10.54097/j7a9nx66

  • The Relation between Sexual Orientation and Employment

    Ziyi Dong
    181-185
    DOI: https://doi.org/10.54097/xkye6k07

  • Research on Female Fertility Discrimination in the Technology Industry

    Wenyuan Yang
    186-190
    DOI: https://doi.org/10.54097/0x0k6x06

  • The Strategies of Expanding Brand Awareness: A Case Study on Traditional Coconut Tree Brand

    Xiaoru Wei
    191-196
    DOI: https://doi.org/10.54097/70969e09

  • Patagonia’s Substandard Brand Awareness in China

    Yihan Huang, Chung Hang Lu, Po Cheong Conrad Tang
    197-203
    DOI: https://doi.org/10.54097/kmj8dq54

  • Analyzing the Influential Factors on Overseas Consumers' Purchase Intention

    Yiqun Zhao
    204-210
    DOI: https://doi.org/10.54097/n6x24877

  • The Effectiveness of Co-brand Barbie IP on Brand Equity

    Ruiyan Xu
    211-216
    DOI: https://doi.org/10.54097/e608sb31

  • The Political Relevance of Company Executives and Company Performance: A Literature Review

    Maige Lin
    217-220
    DOI: https://doi.org/10.54097/988r2046

  • China's Export Trade's Effects on the Global Economy

    Zhiyan Lin
    221-226
    DOI: https://doi.org/10.54097/3g79gb89

  • Business Principles and Corporate Strategies of the Coca-Cola Company and PepsiCo, Inc.

    Yongxi Li
    227-234
    DOI: https://doi.org/10.54097/jtykx540

  • A Comparative Study of Employment Pressure Between American and Chinese College Students

    Weihong Chen
    235-239
    DOI: https://doi.org/10.54097/7356rp21

  • Analysis of the Impact of Racial Discrimination on Real-life Social Interactions

    Jiahao Wang
    240-246
    DOI: https://doi.org/10.54097/barj5b82

  • To Explore the Inequality Caused by Household Registration Discrimination in China

    Zhijie Liu
    247-250
    DOI: https://doi.org/10.54097/h97qj297

  • Analysis of the Issue of Low Promotion Rates Among Asians in the United States

    Yifan Zhang
    251-256
    DOI: https://doi.org/10.54097/69mjpc62

  • A Path Analysis of the Impact of Economic Status on Higher Education in China

    Yizi Liu
    257-261
    DOI: https://doi.org/10.54097/qav64s83

  • The Marketing Strategy of the New-launched Product: A Case Study on Nissin

    Chen Liu
    262-267
    DOI: https://doi.org/10.54097/jj6p6a13

  • Government Expenditure on Education and Economic Growth: An Econometric Study

    Qigege Wang, Zimo Zhang
    268-279
    DOI: https://doi.org/10.54097/zhysg377

  • Brand Building Triumphs: Le Labo's Inspiring Market Entry

    Jiayu Ding
    280-286
    DOI: https://doi.org/10.54097/r9fntz40

  • User-Generate-Content Behaviours Shape Brand Loyalty: A Self-determination Theory Perspective

    Lixuan Wei
    287-292
    DOI: https://doi.org/10.54097/mzf86j96

  • Research on the Marketing Strategy of Co-branding with Other Brands -- Taking Luckin Coffee as an Example

    Yulin Sun
    293-298
    DOI: https://doi.org/10.54097/jg20zn91

  • The Optimization Strategy of Tourism Space

    Yuxiang Ling
    299-305
    DOI: https://doi.org/10.54097/9k1eav47

  • Explore the Employment Prospects of Art Management in the Gallery Industry in the Contemporary Chinese Society

    Mo Chen
    306-311
    DOI: https://doi.org/10.54097/qn8jdk46

  • Investigating the Role and Impact of Art Management in the Contemporary Art Market

    Yitian Xu
    312-317
    DOI: https://doi.org/10.54097/rkvsba05

  • The Influential Factors of Spotify's Business Strategy

    Ryan Ruiyang Mei
    318-322
    DOI: https://doi.org/10.54097/frmx5s45

  • The Future Market Development of Cotti Coffee

    Jiarui Cao
    323-329
    DOI: https://doi.org/10.54097/emq39z09

  • A Comparative Study of Chinese and Western Garden Culture: From the Perspective of Garden Elements

    Han Jia, Huijun Wang
    330-336
    DOI: https://doi.org/10.54097/pvvk3w80

  • The Awakening of Feminist Artistic Expression: A Comparative Study of the Self-Portrait of Frida Kahlo and the Self-Portrait of Élisabeth Vigée Le Brun

    Dian Sun
    337-342
    DOI: https://doi.org/10.54097/fgmhf957

  • Gender Discrimination and Differences in the Workplace

    Chenghao Jin, Shukun Xue
    343-348
    DOI: https://doi.org/10.54097/bwhb7a34

  • The Success and Failure of “Legends of the Three Kingdoms” From the Perspective of Marketing

    Zhiyuan Li
    349-356
    DOI: https://doi.org/10.54097/kpe3dg51

  • Marketing Strategy Research in China's Milk Tea Industry: A Case Study of Mixue

    Jingyi Lu
    357-363
    DOI: https://doi.org/10.54097/nn2fjp95

  • Research on the Full-term Marketing and Business Operations Strategy of HEYTEA Based on the SWOT Model

    Siyu Peng
    364-370
    DOI: https://doi.org/10.54097/zvz7ex71

  • The Effective Application of Metacognitive Strategies in High School Mathematics Teaching

    Xinyin Li
    371-377
    DOI: https://doi.org/10.54097/cw575b35

  • Research on Marketing Strategies and Business Operation Models of Commercial Brands on Social Media Platforms: A Case Study of Instagram

    Yuxuan Zhang
    378-383
    DOI: https://doi.org/10.54097/k35h6h54

  • Marketing Strategy Research in China's Dairy Industry: A Comparative Analysis between Mengniu and Yili

    Yang Yu
    384-391
    DOI: https://doi.org/10.54097/67j4fn90

  • Analyzing IKEA Brand's Media Marketing Strategies and Improving Customer Experience through Inductive Reasoning Approach

    Sijia Zhou
    392-399
    DOI: https://doi.org/10.54097/1d1p0r71

  • Research on the Marketing Strategy of Traditional Brands from the Perspective of New Rtail: A Case Study of MUJI

    Zimai Liu
    400-405
    DOI: https://doi.org/10.54097/gvj96x14

  • Analysis of Marketing Strategies of New Retail Coffee Brands in the Chinese Market: Based on a Comparative Study of Starbucks and Luckin Coffee

    Yizhen Xu
    406-412
    DOI: https://doi.org/10.54097/4f7yxe13

  • Apple's Secret to Being Successful: Research on Apple's Commercial Marketing Strategy Based on Multi-marketing Framework

    Yugao Pan
    413-418
    DOI: https://doi.org/10.54097/c8qj3c65

  • The Impact of Animation Marketing on Brands: A Case Study on Mixue Ice Cream & Tea

    Haozhe Deng
    419-425
    DOI: https://doi.org/10.54097/hbvt1t81

  • The Practical Path and Promotion Strategy of Integrating Chinese Public Art into Urban Communities

    Hanlin Xing
    426-430
    DOI: https://doi.org/10.54097/8pjywk04

  • Analysis of Brand Marketing Strategy under the Background of Digital Media--Case Study of H&M Company

    Yijia Gao
    431-438
    DOI: https://doi.org/10.54097/q2php693

  • Research on the Influence of Advertising Content on Consumer Purchasing Behavior Based on Elaboration Likelihood Model (ELM)

    Yuqiao Pan
    439-444
    DOI: https://doi.org/10.54097/mk0f1454

  • Marketing Strategies Analysis of Li-Ning Basketball Shoes Product Line

    Ye Feng
    445-451
    DOI: https://doi.org/10.54097/86h58d18

  • Analysis of New Media Marketing Strategies in the Fast Fashion Industry

    Shengming Wei
    452-459
    DOI: https://doi.org/10.54097/7va4kg02

  • Effect Analysis of the Marketing Strategy of Mixue Ice Cream &Tea on Social Media Platform Based on 4I Theory

    Jieying Wang
    460-465
    DOI: https://doi.org/10.54097/f52kvc29

  • Research on the Optimization Strategy of Facebook Employee Engagement in the Context of the VUCA Era

    Siya Ye
    466-472
    DOI: https://doi.org/10.54097/jcnsrf60

  • Exploring the Marketing Communication Strategy of Li Ziqi's Self-media Brand Based on SWOT

    Yao Yao
    473-479
    DOI: https://doi.org/10.54097/k0zcrh12

  • Sustainable Practices, CSR, and Brand Reputation: Influencing Purchase Intentions in Luxury Green Marketing

    Xueqi Zhang
    480-486
    DOI: https://doi.org/10.54097/6k8rxz55

  • Analysis of the Marketing Strategy of Freshippo Based on the 4Ps Theory

    Meixuan Li
    487-494
    DOI: https://doi.org/10.54097/gr828m12

  • An analysis of the problems and effectiveness of children's English education from the perspective of behaviorism

    Lanxin Zhang
    495-500
    DOI: https://doi.org/10.54097/2jqfvw93

  • Enhancing Learning Efficiency: Strategies for High School and College Students

    Kun Zhang
    501-512
    DOI: https://doi.org/10.54097/srf4xq35

  • The Effectiveness of Using Knowledge Graph-Based Navigation in Online Learning——Take Xi'an Jiaotong University as an example

    Tong Du
    513-518
    DOI: https://doi.org/10.54097/rvw4rc26

  • A Study of the Dilemma and Path of Second Language Learning

    Fengxin Li, Xiwen Luo, Yangtian Yan
    519-524
    DOI: https://doi.org/10.54097/7yz01y21

  • The Enhancement of Undergraduates' Self-Regulated English Writing Ability from the Perspective of Metacognition

    Yanlei Ma, Keying Shao, Jiayin Sun, Jingyi Wang
    525-529
    DOI: https://doi.org/10.54097/p1g91p38

  • Exploring the Influence of Large Language Models (LLMs) on English Learners and their Teachers

    Yuhan Wu
    530-535
    DOI: https://doi.org/10.54097/zghke663

  • Trait mindfulness's effect on junior high school students' social anxiety: psychological resilience acts as a mediation factor

    Fengyuan Liu
    536-542
    DOI: https://doi.org/10.54097/t27vds40

  • The Historical Process and Experience of the Development of Vocational Undergraduate Education in China since the 18th National Congress of the Communist Party of China

    Shubing Cheng, Yiqian Lu
    543-550
    DOI: https://doi.org/10.54097/nwxhx016

  • The Role of Semaglutide in Weight Management: An Analysis of Clinical Studies for Overweight and Obese Adults

    Chengxiang Huang
    551-558
    DOI: https://doi.org/10.54097/sdhqyz53

  • The influence of family education on teenagers' interpersonal communication: starting from influencing teenagers' interpersonal communication psychology

    Qiuzi Lin
    559-564
    DOI: https://doi.org/10.54097/1kd4sb02

  • The impact of artificial intelligence technology innovation on economic development -- from the perspective of generative AI products

    Zhenzhen Li
    565-574
    DOI: https://doi.org/10.54097/8eb1ks76

  • Analyzing the Influence of Family Background on Students' Learning Motivation Based on Structural Causal Inference Approach --Taking CEPS data as an example

    Yige Li
    575-580
    DOI: https://doi.org/10.54097/q822k574

  • Construction and operation of college labor education curriculum evaluation system based on CIPP model

    Yang Shaoying
    581-587
    DOI: https://doi.org/10.54097/var3zw61

  • Study on the Relationship Between Actor-Network and Sustainable Manufacturing: The Case of IKEA

    Ziqi Liu
    588-601
    DOI: https://doi.org/10.54097/ynh38r74

  • Cultural Identity of Malaysian Chinese language education Formed under the Influence of Two-Way Institutional Changes in Contrasting Perspectives, 1950s - 1980s

    Mingxu Liu
    602-608
    DOI: https://doi.org/10.54097/xe5tn852