Vol. 27 (2024): 6th International Conference on Informatization in Education, Management and Business (IEMB 2023)

December 30-31, 2023 | Stockholm, Sweden

Editors: Antony Burns, Wei Liu

ISBN: 979-8-89183-039-4

Published: 05-03-2024

Preface

Preface: 6th International Conference on Informatization in Education, Management and Business (IEMB 2023)

Antony Burns, Wei Liu

I

Articles

Three realms in Du Fu's Metrical Poetry

Zhao Yang

1-4
- PDF
Compliance of New Media Art Course in Chinese Middle School

Yijun Sang, Elizabeth M. Sagubo

5-9
- PDF
Research on Experiential Teaching Method in Higher Vocational Physical Education

Yuzhi Jia

10-12
- PDF
The Generation and Transfer of the “Sweet” Category in Calligraphy Appreciation

Xinyue Xing

13-17
- PDF
The Business Strategies of Mixue Ice Cream & Tea on Brand Loyalty

Siqi Wang

18-23
- PDF
The Reasons on the Successful Phenomenon of Niche Brand Commercialization

Haoyan Wang

24-30
- PDF
Sexism Against Women in Science and Medicine

Yifan Liu

31-38
- PDF
Exploring the Optimisation of Enterprise Performance Management in the Context of Artificial Intelligence

Baihui Liu, Mingyi Sun, Zhixiong Wang

39-45
- PDF
Sports Celebrity Endorsements: The Promotional Role of Key Opinion Leaders in the Upgrading of the Sports Industry

Xiaofei Wang

46-52
- PDF
A Case Study of Reform of the Four Day Work Week System in the UK

Weikai Hong, Chengzhen Yao, Ling Zhou

53-58
- PDF
Tesla Corporate Management Review: Analysis of Tesla’s Marketing Strategy in Chinese Market

Qiyan Chu

59-64
- PDF
Research on the Construction Path of IBM’s Learning Team Enterprise

Ruixi Liu

65-70
- PDF
Unveiling Huili's Brand Image: Exploring Causes and Strategies

Shuwen Yu

71-77
- PDF
The Functional Positioning of Digital Media in the Upgrading of Sports Industry: The Case of NBA

Junjie Ding, Xinyi Lu, Zhenyu Xu, Kai Yao

78-86
- PDF
The Role of Social Support in the Development of the Sports Industry: A Comparative Study Between China and the United States

Jixiong Jin, Haotian Qian, Yi Zhou

87-93
- PDF
Analysis of the Current Situation of Chinese Sports Consumption Market and Research on Its Development Countermeasures

Feiyang Chen, Ziang Gu, Aolin Yan

94-102
- PDF
Research on Business Value Development Methods of Top Sports Athletes - A Case Analysis of NBA Players

Chen Li

103-109
- PDF
Discrimination Against Persons with Disabilities in Life and Work

Ruilin Sun

110-116
- PDF
The Study of Users’ Satisfaction and Acceptance on Artificial Intelligence (AI)

Zile Liu

117-122
- PDF
Uncovering Factors and Solutions to Gender Inequity in the Workplace

Ruoxi Hu

123-127
- PDF
Studies of the Discrimination Faced by the Sexual Minorities

Kexin Fan

128-134
- PDF
Discrimination against Women in the Workplace

Yaotian Zhang

135-140
- PDF
The Contributing Factors of High Consumer Loyalty to Jellycat Brand

Zhiyi Chen

141-146
- PDF
The Current Situation of and Solutions to Appearance Discrimination: An Example from the Financial Industry

Yiwen Gong

147-152
- PDF
China’s Future Real Estate Development Tendency

Cayden Lin

153-158
- PDF
The Dilemma of Chinese Postgraduate Employment: First-Degree Discrimination

Jiahang Yang

159-165
- PDF
The Impact of Artificial Intelligence on Employment and Income Distribution

Yihang Liang

166-171
- PDF
Age Discrimination in Chinese Internet Workplace

Bo Liu

172-180
- PDF
The Relation between Sexual Orientation and Employment

Ziyi Dong

181-185
- PDF
Research on Female Fertility Discrimination in the Technology Industry

Wenyuan Yang

186-190
- PDF
The Strategies of Expanding Brand Awareness: A Case Study on Traditional Coconut Tree Brand

Xiaoru Wei

191-196
- PDF
Patagonia’s Substandard Brand Awareness in China

Yihan Huang, Chung Hang Lu, Po Cheong Conrad Tang

197-203
- PDF
Analyzing the Influential Factors on Overseas Consumers' Purchase Intention

Yiqun Zhao

204-210
- PDF
The Effectiveness of Co-brand Barbie IP on Brand Equity

Ruiyan Xu

211-216
- PDF
The Political Relevance of Company Executives and Company Performance: A Literature Review

Maige Lin

217-220
- PDF
China's Export Trade's Effects on the Global Economy

Zhiyan Lin

221-226
- PDF
Business Principles and Corporate Strategies of the Coca-Cola Company and PepsiCo, Inc.

Yongxi Li

227-234
- PDF
A Comparative Study of Employment Pressure Between American and Chinese College Students

Weihong Chen

235-239
- PDF
Analysis of the Impact of Racial Discrimination on Real-life Social Interactions

Jiahao Wang

240-246
- PDF
To Explore the Inequality Caused by Household Registration Discrimination in China

Zhijie Liu

247-250
- PDF
Analysis of the Issue of Low Promotion Rates Among Asians in the United States

Yifan Zhang

251-256
- PDF
A Path Analysis of the Impact of Economic Status on Higher Education in China

Yizi Liu

257-261
- PDF
The Marketing Strategy of the New-launched Product: A Case Study on Nissin

Chen Liu

262-267
- PDF
Government Expenditure on Education and Economic Growth: An Econometric Study

Qigege Wang, Zimo Zhang

268-279
- PDF
Brand Building Triumphs: Le Labo's Inspiring Market Entry

Jiayu Ding

280-286
- PDF
User-Generate-Content Behaviours Shape Brand Loyalty: A Self-determination Theory Perspective

Lixuan Wei

287-292
- PDF
Research on the Marketing Strategy of Co-branding with Other Brands -- Taking Luckin Coffee as an Example

Yulin Sun

293-298
- PDF
The Optimization Strategy of Tourism Space

Yuxiang Ling

299-305
- PDF
Explore the Employment Prospects of Art Management in the Gallery Industry in the Contemporary Chinese Society

Mo Chen

306-311
- PDF
Investigating the Role and Impact of Art Management in the Contemporary Art Market

Yitian Xu

312-317
- PDF
The Influential Factors of Spotify's Business Strategy

Ryan Ruiyang Mei

318-322
- PDF
The Future Market Development of Cotti Coffee

Jiarui Cao

323-329
- PDF
A Comparative Study of Chinese and Western Garden Culture: From the Perspective of Garden Elements

Han Jia, Huijun Wang

330-336
- PDF
The Awakening of Feminist Artistic Expression: A Comparative Study of the Self-Portrait of Frida Kahlo and the Self-Portrait of Élisabeth Vigée Le Brun

Dian Sun

337-342
- PDF
Gender Discrimination and Differences in the Workplace

Chenghao Jin, Shukun Xue

343-348
- PDF
The Success and Failure of “Legends of the Three Kingdoms” From the Perspective of Marketing

Zhiyuan Li

349-356
- PDF
Marketing Strategy Research in China's Milk Tea Industry: A Case Study of Mixue

Jingyi Lu

357-363
- PDF
Research on the Full-term Marketing and Business Operations Strategy of HEYTEA Based on the SWOT Model

Siyu Peng

364-370
- PDF
The Effective Application of Metacognitive Strategies in High School Mathematics Teaching

Xinyin Li

371-377
- PDF
Research on Marketing Strategies and Business Operation Models of Commercial Brands on Social Media Platforms: A Case Study of Instagram

Yuxuan Zhang

378-383
- PDF
Marketing Strategy Research in China's Dairy Industry: A Comparative Analysis between Mengniu and Yili

Yang Yu

384-391
- PDF
Analyzing IKEA Brand's Media Marketing Strategies and Improving Customer Experience through Inductive Reasoning Approach

Sijia Zhou

392-399
- PDF
Research on the Marketing Strategy of Traditional Brands from the Perspective of New Rtail: A Case Study of MUJI

Zimai Liu

400-405
- PDF
Analysis of Marketing Strategies of New Retail Coffee Brands in the Chinese Market: Based on a Comparative Study of Starbucks and Luckin Coffee

Yizhen Xu

406-412
- PDF
Apple's Secret to Being Successful: Research on Apple's Commercial Marketing Strategy Based on Multi-marketing Framework

Yugao Pan

413-418
- PDF
The Impact of Animation Marketing on Brands: A Case Study on Mixue Ice Cream & Tea

Haozhe Deng

419-425
- PDF
The Practical Path and Promotion Strategy of Integrating Chinese Public Art into Urban Communities

Hanlin Xing

426-430
- PDF
Analysis of Brand Marketing Strategy under the Background of Digital Media--Case Study of H&M Company

Yijia Gao

431-438
- PDF
Research on the Influence of Advertising Content on Consumer Purchasing Behavior Based on Elaboration Likelihood Model (ELM)

Yuqiao Pan

439-444
- PDF
Marketing Strategies Analysis of Li-Ning Basketball Shoes Product Line

Ye Feng

445-451
- PDF
Analysis of New Media Marketing Strategies in the Fast Fashion Industry

Shengming Wei

452-459
- PDF
Effect Analysis of the Marketing Strategy of Mixue Ice Cream &Tea on Social Media Platform Based on 4I Theory

Jieying Wang

460-465
- PDF
Research on the Optimization Strategy of Facebook Employee Engagement in the Context of the VUCA Era

Siya Ye

466-472
- PDF
Exploring the Marketing Communication Strategy of Li Ziqi's Self-media Brand Based on SWOT

Yao Yao

473-479
- PDF
Sustainable Practices, CSR, and Brand Reputation: Influencing Purchase Intentions in Luxury Green Marketing

Xueqi Zhang

480-486
- PDF
Analysis of the Marketing Strategy of Freshippo Based on the 4Ps Theory

Meixuan Li

487-494
- PDF
An analysis of the problems and effectiveness of children's English education from the perspective of behaviorism

Lanxin Zhang

495-500
- PDF
Enhancing Learning Efficiency: Strategies for High School and College Students

Kun Zhang

501-512
- PDF
The Effectiveness of Using Knowledge Graph-Based Navigation in Online Learning——Take Xi'an Jiaotong University as an example

Tong Du

513-518
- PDF
A Study of the Dilemma and Path of Second Language Learning

Fengxin Li, Xiwen Luo, Yangtian Yan

519-524
- PDF
The Enhancement of Undergraduates' Self-Regulated English Writing Ability from the Perspective of Metacognition

Yanlei Ma, Keying Shao, Jiayin Sun, Jingyi Wang

525-529
- PDF
Exploring the Influence of Large Language Models (LLMs) on English Learners and their Teachers

Yuhan Wu

530-535
- PDF
Trait mindfulness's effect on junior high school students' social anxiety: psychological resilience acts as a mediation factor

Fengyuan Liu

536-542
- PDF
The Historical Process and Experience of the Development of Vocational Undergraduate Education in China since the 18th National Congress of the Communist Party of China

Shubing Cheng, Yiqian Lu

543-550
- PDF
The Role of Semaglutide in Weight Management: An Analysis of Clinical Studies for Overweight and Obese Adults

Chengxiang Huang

551-558
- PDF
The influence of family education on teenagers' interpersonal communication: starting from influencing teenagers' interpersonal communication psychology

Qiuzi Lin

559-564
- PDF
The impact of artificial intelligence technology innovation on economic development -- from the perspective of generative AI products

Zhenzhen Li

565-574
- PDF
Analyzing the Influence of Family Background on Students' Learning Motivation Based on Structural Causal Inference Approach --Taking CEPS data as an example

Yige Li

575-580
- PDF
Construction and operation of college labor education curriculum evaluation system based on CIPP model

Yang Shaoying

581-587
- PDF
Study on the Relationship Between Actor-Network and Sustainable Manufacturing: The Case of IKEA

Ziqi Liu

588-601
- PDF
Cultural Identity of Malaysian Chinese language education Formed under the Influence of Two-Way Institutional Changes in Contrasting Perspectives, 1950s - 1980s

Mingxu Liu

602-608
- PDF

Vol. 27 (2024): 6th International Conference on Informatization in Education, Management and Business (IEMB 2023)

Preface

Articles

Indexing

Latest publications