The Marketing Strategy of the New-launched Product: A Case Study on Nissin

Abstract

This research utilized the new products of Nissin as a primary case study to examine the elements contributing to the significant sales volume generated by the recently established Sam's Club in Shenzhen. Nissin has recently unveiled a novel product known as "giant cup noodles," which is being offered as a limited-edition item for a brief duration. The availability of Sam's Club memberships has incited a surge in consumer purchasing activity among both existing members and non-members. The primary objective of this research paper was to conduct an analysis of Nissin Cup Noodles in order to explore the various factors that may contribute to the effectiveness of its marketing campaign. These factors encompassed the package color, product distinctiveness, and the use of a hungry marketing strategy within the campaign. Ultimately, this report presented appropriate recommendations to Nissin regarding the maintenance of its widespread appeal across various age demographics, as well as proposing future enhancements that Sam's Club might use to foster brand equity.