The Contributing Factors of High Consumer Loyalty to Jellycat Brand

Abstract

E-commerce platforms and social media have made brand-consumer connections easier in China. Jellycat has gained social media traffic due to its innovative product design. Jellycat brand products usually attract youthful consumers, who buy them consistently and build brand loyalty. This study examined Jellycat's brand loyalty factors. Consumer behavior, psychology, and marketing theories were used to draw conclusions from Jellycat's purchase data. Factor one: Jellycat's product design, which uses personification and inspiration from everyday objects to make toys, refreshes and gains customers. The essay advises the corporation to closely regulate product quality to attract long-term customers. Second, an emotional bond Jellycat's anthropomorphic toys help consumers who feel stressed and lonely during societal growth form profound emotional bonds. The article advises that the brand formally establish social media discussion groups to strengthen the emotional tie, increase brand-customer interactions, and boost loyalty. Brand recall comes in third. Due to its high traffic and visibility, the brand has a large social media following and is ready to buy. The report suggests Jellycat use social media influencers to boost brand awareness and loyalty.