The Optimization Strategy of Tourism Space

Abstract

With the expansion of the scale of cultural heritage tourism, the contradiction between cultural heritage space and tourism activities is becoming more and more prominent, and the integrity and authenticity of cultural heritage are facing threats. This study took Gulangyu Island as the research object. From the perspective of marketing, combined with the theories of architecture, urban and rural planning, and other disciplines, this paper analyzed the current situation of tourism space on Gulangyu Island and put forward tourism space optimization strategies. The research pointed out the current problems of Gulangyu Island in terms of product type, product design, and product quality through the method of literature research. In view of the current problems of Gulangyu tourism space, the optimization strategy of Gulangyu tourism space was put forward: first, optimize the allocation of resources and build a tourist scenic spot with cultural heritage resources as the main body; second, establish a multi-subject cooperative governance model, using the historical and cultural heritage of Gulangyu Island to improve the optimization strategy of tourism space; third, build a linkage tourism product system, improve transportation infrastructure, and ease the flow of people in hot areas.