Market Insight and Strategy of Outdoor Sports Brand for New Media Marketing
DOI:
https://doi.org/10.54097/r0b2tn87Keywords:
New media marketing, Marketing strategy, Consumer insight, Social media.Abstract
This study studies different outdoor brands from the perspective of new media marketing. As the number of social media users and the impact on the market continues to expand, creating a new media marketing strategy that is more in line with the brand itself has become a decisive factor for the sustainable development of the brand in the future. In the process of analyzing these three brands, this study first introduces their brand positioning and consumer types, then analyzes the advantages and disadvantages of their new media marketing strategies, and provides measures to improve their current new media marketing according to each brand. By fully integrating the concept of new media marketing with the dynamic demand of the market, this study can not only provide reference for other outdoor brands, but also enable brands in other fields to develop more effective new media marketing strategies according to their own conditions. Finally, through the analysis of new media marketing, this study will once again emphasize the current influence of new media marketing in the market, and the trend of gradual expansion in the future market development process.
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