Vol. 31 (2024): 3rd International Conference on Media, Art, Management and Educational Engineering (MAMEE 2024)

March 23-24, 2024 | Vienna, Austria

Editors: Maria Galsworthy, Wen Zhang

ISBN: 979-8-89183-059-2

Published: 27-04-2024

Preface

Preface: 3rd International Conference on Media, Art, Management and Educational Engineering (MAMEE 2024)

Maria Galsworthy, Wen Zhang

I

Articles

Analysis on Tesla's Marketing Strategy

Zirong Zhou

1-5
- PDF
Market Insight and Strategy of Outdoor Sports Brand for New Media Marketing

Boren Tan

6-11
- PDF
A Review on the Cause of Black Friday Consumerism

Yihe Huang

12-20
- PDF
Willingness to Purchase Co-Branded Products: Gender and Age Differences

Jiangwei Huang

21-24
- PDF
The Influence of Market Positioning on the Development of Sugar-Free Beverage Industry Enterprises

Wubo Wang

25-29
- PDF
A Study Based on the Factors Influencing Irrational Consumption

Wenyi Li

30-35
- PDF
The Tragic Features in My Memories of Old Beijing

Zhiying Chen, Wenhai Lian

36-41
- PDF
The Translation of Sound from the Postcolonial Perspective: A Case Study of the English Translation of Sandalwood Death Written by Mo Yan

Yiling Zhu

42-46
- PDF
The Images and Metaphors in Death Fugue

Shuqian Yu

47-51
- PDF
The Role of Graffiti Art as a Medium in Shaping Urban Image: A Case Study of Beijing 798 Art District

Zhiyan Zhang

52-58
- PDF
Petrarch's Love for Laura: Compare to Qu Yuan's Vanilla Beauty

Zixuan Song

59-65
- PDF
A Multidimensional Exploration of the Visual Arts: History, Impact and Future Trends

Zhendi Li

66-70
- PDF
Unity Between the Human and the Nonhuman in Wordsworth’s ‘Lucy Gray, or Solitude’

Junhe Liu

71-77
- PDF
A Study of Donne's Poetry in Postcolonial Feminist Perspective: To His Mistress Going to Bed

Yijing Chen, Yixuan Zou

78-82
- PDF
Analysis of the Factors of Korean Pop Music's Dissemination -- Taking the NewJeans Girl Group as an Example

Zixu Fang

83-89
- PDF
A New Dawn of the Samurai –The Insight of Kimeitsu no Yaiba’s Success and Comparing it with the Chinese Anime Industry

Haoxiang Tan

90-95
- PDF
Style Exploration of Porcelain During Qianlong Dynasty: Tributed by Superintendents of the Jingdezhen Imperial Kiln

Xiruo Zhang

96-100
- PDF
Analysis and Enlightenment of Blind Box Culture "Go Viral"

Shuyi Zhang

101-106
- PDF
Global Cultural Integration Strategies of Korean Entertainment Companies Regarding the Idol Culture Industry: The Case of SM Entertainment

Jingru Sha

107-112
- PDF
Characteristics of Japanese Social and Cultural Values from Harajuku Fashion

Shujing Wang

113-119
- PDF
Research on Narrative Strategies in Korean Variety Shows and Youth Self-identification: A Case Study of 'Biong Biong Planet Game Room'

Shiyu Lei

120-124
- PDF
Analyzing the Spiritual Connotation of Japanese Pop Culture from the Course of Modernization Based on Contemporary Japanese Writers

Yixin Chen

125-129
- PDF
Exploring the Styles of Peasant Painters in the Netherlands: A Case Study of Bruegel Pieter the Elder

Sirui Zhou

130-134
- PDF
Explore the Influence of Impressionism on Post-Impressionism: Taking Van Gogh's Works as an Example

Jiabei Liu

135-139
- PDF
Research on Political and Economic Trends before and after Brexit: Take the Position of the Pound and Changes in the Exchange Rate as an Example

Yumeng Zhu

140-145
- PDF
The Conflict Between the Manila Galleon Trade and the Mercantilism Policy of Spain

Chengjun Liu

146-150
- PDF
Dialogue on Artistic Expression: A Study of Oriental Elements in 19th-Century Impressionism

Jie Li

151-159
- PDF
To Explore the Influence of Zhou's "Destiny of Heaven" Thought on the Development of Chinese History

Gaoyu Zhao

160-163
- PDF
A Study on the Application of Alexander Technique in Chinese Piano Pieces —— Take “Pinghu Autumn Moon” as an Example

Wei Zheng

164-168
- PDF
Exploring the Implementation Pathways of "Singing Game" Activities in Lower Primary Music Education

Yushu Jia

169-175
- PDF
Study on a New Model of Physical Exercise Status of College Students in a University in Xinjiang to Resist Subhealth

Chuyu Wang, Gege Zhouhe, Ke Liang, Yuhan Hu, Shijie Song

176-186
- PDF
The Construction of International Communication Discourse System from the Perspective of Media

Tianyi Chen

187-193
- PDF
Between Man and Machine: A Posthumanist Analysis of I, Robot

Zhili Ding

194-203
- PDF
Exploration of Legal Protection of Intellectual Property Rights in Intangible Cultural Heritage

Jialuo Shen

204-211
- PDF
A Study of Musical Influence Networks and Genre Evolution Based on the Pagerank Approach

Yandong Hu, Minglei Han, Yuxin Li, Wenjia Wu, Yan Tian

212-217
- PDF
Research on Leisure Issues in the Third Space of Young People

Junming Zhu

218-226
- PDF
Challenges and Opportunities for Journalism and Communication Education in the Context of Globalisation

Yun Hao, Yuxin Lin, Yumeng Jin

227-231
- PDF

Vol. 31 (2024): 3rd International Conference on Media, Art, Management and Educational Engineering (MAMEE 2024)

Preface

Articles

Indexing