Vol. 31 (2024): 3rd International Conference on Media, Art, Management and Educational Engineering (MAMEE 2024)

                    View Vol. 31 (2024): 3rd International Conference on Media, Art, Management and Educational Engineering (MAMEE 2024)

March 23-24, 2024 | Vienna, Austria

Editors: Maria Galsworthy, Wen Zhang

ISBN: 979-8-89183-059-2

Published: 27-04-2024

Preface

  • Preface: 3rd International Conference on Media, Art, Management and Educational Engineering (MAMEE 2024)

    Maria Galsworthy, Wen Zhang
    I
    DOI: https://doi.org/10.54097/tb63pj56

Articles

  • Analysis on Tesla's Marketing Strategy

    Zirong Zhou
    1-5
    DOI: https://doi.org/10.54097/fwbbq653
  • Market Insight and Strategy of Outdoor Sports Brand for New Media Marketing

    Boren Tan
    6-11
    DOI: https://doi.org/10.54097/r0b2tn87
  • A Review on the Cause of Black Friday Consumerism

    Yihe Huang
    12-20
    DOI: https://doi.org/10.54097/4p07xf31
  • Willingness to Purchase Co-Branded Products: Gender and Age Differences

    Jiangwei Huang
    21-24
    DOI: https://doi.org/10.54097/j4m22k59
  • The Influence of Market Positioning on the Development of Sugar-Free Beverage Industry Enterprises

    Wubo Wang
    25-29
    DOI: https://doi.org/10.54097/re9e6a27
  • A Study Based on the Factors Influencing Irrational Consumption

    Wenyi Li
    30-35
    DOI: https://doi.org/10.54097/58ym7y27
  • The Tragic Features in My Memories of Old Beijing

    Zhiying Chen, Wenhai Lian
    36-41
    DOI: https://doi.org/10.54097/1ezw6c64
  • The Translation of Sound from the Postcolonial Perspective: A Case Study of the English Translation of Sandalwood Death Written by Mo Yan

    Yiling Zhu
    42-46
    DOI: https://doi.org/10.54097/fqc35w51
  • The Images and Metaphors in Death Fugue

    Shuqian Yu
    47-51
    DOI: https://doi.org/10.54097/n4yzbt78
  • The Role of Graffiti Art as a Medium in Shaping Urban Image: A Case Study of Beijing 798 Art District

    Zhiyan Zhang
    52-58
    DOI: https://doi.org/10.54097/b6atmk33
  • Petrarch's Love for Laura: Compare to Qu Yuan's Vanilla Beauty

    Zixuan Song
    59-65
    DOI: https://doi.org/10.54097/5tj68h05
  • A Multidimensional Exploration of the Visual Arts: History, Impact and Future Trends

    Zhendi Li
    66-70
    DOI: https://doi.org/10.54097/67myp227
  • Unity Between the Human and the Nonhuman in Wordsworth’s ‘Lucy Gray, or Solitude’

    Junhe Liu
    71-77
    DOI: https://doi.org/10.54097/ezg9bm48
  • A Study of Donne's Poetry in Postcolonial Feminist Perspective: To His Mistress Going to Bed

    Yijing Chen, Yixuan Zou
    78-82
    DOI: https://doi.org/10.54097/ajhrhb49
  • Analysis of the Factors of Korean Pop Music's Dissemination -- Taking the NewJeans Girl Group as an Example

    Zixu Fang
    83-89
    DOI: https://doi.org/10.54097/p6bs6067
  • A New Dawn of the Samurai –The Insight of Kimeitsu no Yaiba’s Success and Comparing it with the Chinese Anime Industry

    Haoxiang Tan
    90-95
    DOI: https://doi.org/10.54097/zbb9gp45
  • Style Exploration of Porcelain During Qianlong Dynasty: Tributed by Superintendents of the Jingdezhen Imperial Kiln

    Xiruo Zhang
    96-100
    DOI: https://doi.org/10.54097/j56hcb90
  • Analysis and Enlightenment of Blind Box Culture "Go Viral"

    Shuyi Zhang
    101-106
    DOI: https://doi.org/10.54097/9g02ph93
  • Global Cultural Integration Strategies of Korean Entertainment Companies Regarding the Idol Culture Industry: The Case of SM Entertainment

    Jingru Sha
    107-112
    DOI: https://doi.org/10.54097/yakr0631
  • Characteristics of Japanese Social and Cultural Values from Harajuku Fashion

    Shujing Wang
    113-119
    DOI: https://doi.org/10.54097/75nx7b49
  • Research on Narrative Strategies in Korean Variety Shows and Youth Self-identification: A Case Study of 'Biong Biong Planet Game Room'

    Shiyu Lei
    120-124
    DOI: https://doi.org/10.54097/k6ndb986
  • Analyzing the Spiritual Connotation of Japanese Pop Culture from the Course of Modernization Based on Contemporary Japanese Writers

    Yixin Chen
    125-129
    DOI: https://doi.org/10.54097/2m55m879
  • Exploring the Styles of Peasant Painters in the Netherlands: A Case Study of Bruegel Pieter the Elder

    Sirui Zhou
    130-134
    DOI: https://doi.org/10.54097/y1nhep43
  • Explore the Influence of Impressionism on Post-Impressionism: Taking Van Gogh's Works as an Example

    Jiabei Liu
    135-139
    DOI: https://doi.org/10.54097/3qjw2990
  • Research on Political and Economic Trends before and after Brexit: Take the Position of the Pound and Changes in the Exchange Rate as an Example

    Yumeng Zhu
    140-145
    DOI: https://doi.org/10.54097/yxzc5p07
  • The Conflict Between the Manila Galleon Trade and the Mercantilism Policy of Spain

    Chengjun Liu
    146-150
    DOI: https://doi.org/10.54097/m305f048
  • Dialogue on Artistic Expression: A Study of Oriental Elements in 19th-Century Impressionism

    Jie Li
    151-159
    DOI: https://doi.org/10.54097/nskets35
  • To Explore the Influence of Zhou's "Destiny of Heaven" Thought on the Development of Chinese History

    Gaoyu Zhao
    160-163
    DOI: https://doi.org/10.54097/7v5gfs85
  • A Study on the Application of Alexander Technique in Chinese Piano Pieces —— Take “Pinghu Autumn Moon” as an Example

    Wei Zheng
    164-168
    DOI: https://doi.org/10.54097/j4qd9q83
  • Exploring the Implementation Pathways of "Singing Game" Activities in Lower Primary Music Education

    Yushu Jia
    169-175
    DOI: https://doi.org/10.54097/621ykd25
  • Study on a New Model of Physical Exercise Status of College Students in a University in Xinjiang to Resist Subhealth

    Chuyu Wang, Gege Zhouhe, Ke Liang, Yuhan Hu, Shijie Song
    176-186
    DOI: https://doi.org/10.54097/19kjn692
  • The Construction of International Communication Discourse System from the Perspective of Media

    Tianyi Chen
    187-193
    DOI: https://doi.org/10.54097/cx2ney61
  • Between Man and Machine: A Posthumanist Analysis of I, Robot

    Zhili Ding
    194-203
    DOI: https://doi.org/10.54097/b1p5ar74
  • Exploration of Legal Protection of Intellectual Property Rights in Intangible Cultural Heritage

    Jialuo Shen
    204-211
    DOI: https://doi.org/10.54097/wfmthm22
  • A Study of Musical Influence Networks and Genre Evolution Based on the Pagerank Approach

    Yandong Hu, Minglei Han, Yuxin Li, Wenjia Wu, Yan Tian
    212-217
    DOI: https://doi.org/10.54097/byh9qz81
  • Research on Leisure Issues in the Third Space of Young People

    Junming Zhu
    218-226
    DOI: https://doi.org/10.54097/wc9fw753
  • Challenges and Opportunities for Journalism and Communication Education in the Context of Globalisation

    Yun Hao, Yuxin Lin, Yumeng Jin
    227-231
    DOI: https://doi.org/10.54097/cvm9nn40