A Review on the Cause of Black Friday Consumerism

Yihe Huang

doi:10.54097/4p07xf31

Authors

Yihe Huang

DOI:

https://doi.org/10.54097/4p07xf31

Keywords:

Black Friday, Fear of Missing Out, Social Identity, Consumer Confidence.

Abstract

Black Friday is a typical date for an explosion in the number of irrational and excessive consumer behaviours. An in-depth study of Black Friday helps researchers understand the influences on overconsumption and the related consumption strategies of companies. This paper explores the reasons that led to the phenomenon of Black Friday consumerism. The historical background and cultural influences of Black Friday are examined to tell the story of how it became an important event on the consumer calendar. The article also delves into the psychological reasons that drive individual consumers to participate in Black Friday, including the desire for bargains and social comparisons. In addition, the economic impact of Black Friday on society as a whole is discussed, as well as the strategies used by retailers to drive sales. The role of scientific and technological advances in shaping the Black Friday experience is also explored. By analysing these different aspects, the article provides a comprehensive understanding of the causes and effects of Black Friday consumerism.

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