Research on the Competitiveness Evaluation of Rural B&B Cluster Based on GEMS Model——Taking Pengzhou Longmen Mountain Jianjiang River Valley Eco-tourism Area as an Example

Yiyang Kang; Yuxiang Zhong; Zijia Wang; Yuqi Feng; Haoran Xu

doi:10.54097/krpyhf57

Authors

Yiyang Kang
Yuxiang Zhong
Zijia Wang
Yuqi Feng
Haoran Xu

DOI:

https://doi.org/10.54097/krpyhf57

Keywords:

Rural B&B industry cluster, Competitiveness, GEMS Model.

Abstract

In the context of rural revitalization, the rural B&B industry demonstrates notable dynamism and exhibits a tendency towards clustering. Using the GEMS model, the competitiveness of the local rural B&B industry cluster is evaluated at four levels: foundation, enterprise, market and environment. The findings indicate that the rural B&B industry cluster in the Pengzhou Longmen Shan Jinjiang Valley Eco-tourism Area exhibits certain competitive advantages. However, there is potential for enhancement at the market and enterprise levels. Consequently, recommendations for promoting the sustainable development of the cluster are proposed.

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