The Development and Popularity of Hip Hop Culture and Its Clothing: Supreme vs. Louis Vuitton

Abstract

In recent years, hip-hop culture spread more and more widely. That influence is also growing. Among them, there are obvious manifestations in its clothing. Hip-hop clothing is diverse and widely used in everyday wear, fashion design, and a range of cultural activities. The unique rebellious courage, sense of freedom and anti-traditional significance of hip hop culture have derived various kinds of clothing and peripheral products. At present, hip hop style clothing blending different cultures has become an important cultural expression and fashion trend. This paper first combs the historical development of hip-hop clothing, and then takes the joint name of Supreme and Louis Vuitton (LV) as an example to describe the extensive application of hip hop in the fashion industry. In addition, the paper further investigates the current hip hop clothing costume matching and fashion elements and draws a conclusion that hip hop clothing has become a mainstream fashion worldwide.