Re-Creation and Misunderstanding of the Qipao from a Western Perspective

Abstract

The qipao is an important symbol of Chinese traditional clothing culture, with its development process undergoing numerous evolutions from the late Qing Dynasty to the present. It not only reflects the changes in Chinese society but also illustrates the transformation of women's status and aesthetic concepts. In the era of globalization, the qipao has gradually become a source of inspiration for Western fashion design. However, during the process of re-creation, Western designers often adopt an “Orientalist” perspective, simplifying the profound cultural connotations of the qipao and transforming it into a symbol of mystery and sexuality. While this misunderstanding facilitates the international spread of Chinese culture, it also has negative impacts on the cultural symbolism of the qipao. This article reviews the historical background of the qipao, explores its re-creation and cultural misunderstandings within the Western fashion industry, and analyzes the positive and negative impacts of this phenomenon on the dissemination of Chinese culture and the global trend industry.