Research on Supply Chain Management of Fresh Produce Under the Blue Ocean Strategy

Rui Wang

doi:10.54097/rmej9544

Authors

Rui Wang

DOI:

https://doi.org/10.54097/rmej9544

Keywords:

Blue Ocean Strategy; Supply chain management; Blockchain technology; Supply chain management.

Abstract

As competition among enterprises intensifies, it is imperative for businesses to utilize the Blue Ocean Strategy tools to prepare alternative strategic actions for exploring new market spaces, thereby maintaining long-term competitive advantages. Nueva Pescanova enhances consumer trust and confidence in its products using the tamper-proofing, blockchain-based solutions. It also addresses the Global Dialogue on Seafood Traceability (GDST) standards using the IBM Food Trust platform. This paper employs the Blue Ocean Strategy to analyze Nueva Pescanova’s approaches, suggesting that Nueva Pescanova focuses on customer needs and adopts rule redefinition and value innovation to uncover new market opportunities.

Downloads

Download data is not yet available.

References

[1] Kim W C, Mauborgne R. Blue Ocean Strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Brighton: Harvard business review Press, 2014.

[2] Kim W C. Blue Ocean Strategy: From Theory to Practice. California Management Review, 2005, 47(3): 105-121

[3] Bourletidis D. The strategic model of innovation clusters: Implementation of blue ocean strategy in a typical Greek region. Procedia-Social and Behavioral Sciences, 2014, 148: 645-652

[4] Leavy B. Value innovation and how to successfully incubate “blue ocean” initiatives. strategy & leadership, 2018, 46(3): 10-20.

[5] Wang. J, Wu. H. "Economic Interpretation of Blue Ocean Strategy." China Industrial Economics, 2007 (05): 88-95.

[6] Dai. L. "Analysis of Value Innovation Based on Blue Ocean Strategy." Economic Research Guide, 2008 (12): 15-17.

[7] Hossain, M. S. Practices of Blue Ocean strategy in mobile financial sector of Bangladesh–A study of bKash, Doctoral dissertation, University of Dhaka.2020

[8] Lumenkoski, H.Design thinking tools in creating business growth: Case Canon Oy, printing service for micro companies. 2020

[9] Itam, U., Misra, S., & Anjum, H.HRD indicators and branding practices: A viewpoint on the employer brand building process. European Journal of Training and Development, 44(6/7), 675-694.

[10] Kim W C, Mauborgne R. Blue, Blue Ocean Shift, Zhejiang, Zhejiang University press, 2018

[11] Kim H M.Laskowski M.Blockchain： promise of economy， sustainability， and transparency for global food production.Social Science Electronic Publishing，2017，13(9)：729-743

[12] Shemov, G., Garcia de Soto, B., & Alkhzaimi, H. (2020). Blockchain applied to the construction supply chain: A case study with a threat model. Frontiers of Engineering Management, 7(4), 564-577.

[13] Chod J, Trichakis N, Tsoukalas G, et al. On the financing benefits of supply chain transparency and blockchain adoption.Management Science,2020,66(10): 4378-4396.