The Development and Research of Live Streaming MCN Company

Yitong Cui

doi:10.54097/vdd55408

Authors

Yitong Cui

DOI:

https://doi.org/10.54097/vdd55408

Keywords:

Development research, Live streaming, Creative idea.

Abstract

The live-streaming MCN companies have become an important force in the industry. This paper discusses the development and research of live-streaming MCN companies. Nowadays, short videos are very popular in our daily lives, so there are many MCN companies set up and help train the anchors. The company should help them improve their professional skills and provide some support for the anchors. There are many anchors in TikTok and they can make more profits. There are many competitors in this market. Therefore, the company and the anchors need to come up with creative and timely videos that are interesting to your audience. The paper's main aim of this paper is to know how the MCN companies can develop the rules of live streaming. When researching this topic, the short video industry also has its own rules not everyone can go as an anchor. It requires long-term training as well as the management of the company.

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