Trending Videos on YouTube
DOI:
https://doi.org/10.54097/ehss.v7i.4016Keywords:
Trending videos, Marketing communications, Quantitative ResearchAbstract
The following research paper explores the elements of trending YouTube videos. Marketers have a significant interest in YouTube trending videos as they can effectively structure products and service advertisements. As of 2022, data indicates that around 122 million daily users who watch roughly one billion hours of content visit YouTube. In the United States, an estimated 62 percent of YouTube users visit social media sites daily. Consequently, research on the features of trending YouTube videos can be highly informative for marketers looking to increase the effectiveness of their YouTube advertisement to facilitate efficient use of the marketing budget. An analysis of YouTube videos created between 2007 and 2016 can provide essential insight for marketers as they decide on advertisements.
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References
Barjasteh, I., Liu, Y., Radha, H. Trending videos: Measurement and analysis. ArXiv Preprint ArXiv:1409.7733 (2014).
Golnari, G., Li, Y., Zhang, Z. L. What drives the growth of YouTube? Measuring and analyzing the evolution dynamics of YouTube video uploads. (2014).
Tafesse, W. (2020). YouTube marketing: How marketers' video optimization practices influence video views. Internet Research. (2020).
Ten Hove, P., Van der Meij, H. Like it or not. What characterizes YouTube's more popular instructional videos? Technical Communication, Vol. 62 (2015), No.1, p. 48-62.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
