The Influence of Various Thematic Attributes on the Spiral Theory of Silence in the Environment of New Media-Taking Tesla Events as an Example
DOI:
https://doi.org/10.54097/ehss.v13i.7859Keywords:
Spiral of silence; issue attribute; personalization; risk awareness; new media environments.Abstract
Different issue attributes affect the public's willingness to openly express their opinions and changes the state of the "spiral of silence" under the development of the Internet. This article is an example of the Weibo comments section of Tesla's price reduction, Lin Zhiying's car accident and Tesla's other car accidents. Through the calculation and dissemination search method, this study selects five news on Weibo from 3 events. Depending on the number of likes, 15 comments are extracted in order, and each event is collected. Using 75 comments, the authors analyse and explain the differences between personalization and non-pro personalization events, risk awareness and risk-free awareness events, and the hypothesis that the "spiral of silence" is more evident under personalization and risk awareness. The study believes that public opinion on social media has many other influencing factors and that the relationship between risk awareness subjects and the "spiral of silence" is more substantial and has been testified by assumptions. The subject of personalization has developed in a unique form due to other factors.
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