Research on Official Media Coverage and Communication Mode on Different SNS Platforms-Taking People's Daily's Report on Tangshan Restaurant Attack as an Example

Abstract

In the era of media convergence, there are more diverse forms of communication in official media. Therefore, people can access the latest news more easily and quickly through new media. This study uses the methods of content analysis and frame analysis to investigate the reporting framework mode adopted by People's Daily on different platforms in social emergencies and whether the mainstream reporting mode of the same platform will change with the change of timeline, so as to explore how official media adapt to the trend of media convergence and compete for the field of public opinion through the differentiation of official discourse space. The results are as below: Firstly, People's Daily's TikTok account mainly adopts episodic framing, while other platforms and accounts mainly adopt thematic framing. Therefore, People's Daily's reporting strategy is mainly based on thematic framing; Secondly, Traditional official media have begun to break through the restrictions of official discourse space and are trying to adjust from within, actively accepting unofficial discourse space and allowing the emergence of different voices and diversified expressions.