International Communication Strategies of Traditional Chinese Culture in the Age of Media Convergence—China Daily's Mobile Client as an Example
DOI:
https://doi.org/10.54097/ehss.v13i.7930Keywords:
Traditional Chinese culture, external communication strategies, media convergence.Abstract
International communication of traditional Chinese culture has long been an issue in the development of Chinese discourse and the Chinese narrative system in China. Traditional Chinese cultural communication has taken the "express train" of media convergence, upending the previous communication pattern with the advent of the media convergence era. China Daily's mobile client is a good example. This study aims to shed light on traditional cultural communication in China in the media convergence era. We will investigate the international communication strategies of traditional Chinese culture.
Downloads
References
Fu Mengmeng. Opportunities, dilemmas, and development paths of traditional cultural communication in the context of fusion media. Culture Journal, No.3, PP.127-128, 2021.
Yi Liyuan. Music Culture Communication in the Era of Media Convergence: Characteristics, Dilemmas, and Strategies. Modern Communication (Journal of Communication University of China), No.12, PP.26-27, 2020.
Liu Ying. Ideological, technical, and artistic aspects of cross-cultural communication of Chinese core terms. International Communications, No.9, PP.31-35, 2022.
Li Liangrong. Introduction to Journalism, Shanghai: Fudan University Press, 2021, PP.103-105.
Tian Hao. Creating Meaning Producers: On the Emotional Initiative of Documentary Video Cross-Cultural Communication. Modern Communication (Journal of Communication University of China), No.1, PP.118-125, 2022.
Zhu H. From Intercultural Awareness to Intercultural Empathy. English Language Teaching, Vol.4, No.1, PP.117, 2011.
Peng Lan. Mobile, Social, Intelligent. The three major paths of traditional media transformation. Journalism and Mass Communication, No.1, PP.35-41, 2018.
Yang Kai. A Study on the Ephemerality of International Audience from the Perspective of Precision Foreign Communication - Based on a Continuous Survey on Media Use and Information Needs of Foreigners in Guangzhou. Modern Communication (Journal of Communication University of China), No.6, PP.70-75, 2018.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
