Analysis on the Causes and Effects of News Entertainment Phenomenon

Abstract

Due to the development of a fast-paced society, high pressure originating from work and study has shown great influence on people’s daily life. In order to alleviate the high pressure, people start to find more entertainment. This trend led to changes in news content and its form. Under the development of a socialist market economy, media has to compete with each other, satisfying the entertainment requirement of the public, at the same time spreading news. Finally, they can win their market share under hyper-commercialism. From the lens of spread, the phenomenon of pan-entertainment news will be researched. In this paper, Weibo, one of the largest social media platforms, serves as the main research object. An analysis of trending topics on Weibo will be carried out to see how pan-entertainment news spreads and its influence. In addition to that, the reason why pan-entertainment appeared will be discussed. After the analysis of Weibo trending topics, it can be noticed that the public prefer to trust celebrities’ words rather than authority words. From introspection of media and target audience, a correct guide can be achieved, which can make a contribution to the positive development of entertainment news.