The Strategies for Improving the Efficiency of Content Marketing in the Field of E-Commerce

Abstract

Since the development of the Internet and digitization in modern time, with more powerful big data analysis capabilities, people’s lifestyles, especially their shopping habits, have mainly transformed from offline to online. Having seen the huge benefit hidden behind the internet, many e-commerce enterprises appear and join in the competition. They are taking much more control over the Internet and taking up growing market share in the whole market. In the meanwhile, customers are requiring more autonomy. Therefore, it’s essential for e-commerce enterprises to improve the efficiency of content marketing in order to attract more potential customers and build a better relationship with them. However, with the upgrade of content marketing, the marketing requirements of e-commerce enterprises are raised, and many related problems arise. By reviewing some relevant research and analyzing the data, this paper aims to offer some useful suggestions to e-commerce enterprises about the improvement of the efficiency of content marketing. This paper finds that there are still some problems existing in the process of improving efficiency and the most effective methods include content quality improvement, customer-oriented content creation, regulatory system completion, talents’ help and enterprise synergy. Enterprises are bound to pay attention to not only their inbound effort, but also some outbound help.