Vol. 16 (2023): 2nd International Conference on Economic Administration and Information Systems (EAIS 2023)

View Vol. 16 (2023): 2nd International Conference on Economic Administration and Information Systems (EAIS 2023)

May 27-28, 2023 | Chongqing, China

Editors: Bonnie Malan, Jun Zuo

ISBN: 978-1-961651-02-9

Published: 02-07-2023

Preface

  • Preface: 2nd International Conference on Economic Administration and Information Systems (EAIS 2023)

    Bonnie Malan, Jun Zuo
    I
    DOI: https://doi.org/10.54097/ehss.v16i.9171

Articles

  • A Survey of Forecasting the Salary for Players in National Basketball Association

    Xingsi Chen, Haoyang Lin, Louyang Pang, Yanxiang Wang
    1-6
    DOI: https://doi.org/10.54097/ehss.v16i.9490

  • Private Equity Leveraged Buyout Analysis: Evidence from Citrix Transaction

    Yingzhou Yang
    7-13
    DOI: https://doi.org/10.54097/ehss.v16i.9491

  • The Impact of COVID-19 on Airline Industry Based on Improved Fama-French 5 Factors Model

    Xinyi Zhang, Shiheng Zheng
    14-22
    DOI: https://doi.org/10.54097/ehss.v16i.9492

  • Investment Analysis of Amazon and J.P. Morgan Chase Based on Stock Market Analysis

    Changzheng Fan, Mingxian Zhang
    23-28
    DOI: https://doi.org/10.54097/ehss.v16i.9493

  • Analysis of Multiple Factors Influencing the Second-hand Car Pricing in China

    Yuqing Liu, Siyi Song
    29-37
    DOI: https://doi.org/10.54097/ehss.v16i.9494

  • Analysis of the Impact of Aging on Factors Affecting Economic Dynamism

    Yujia Chen, Chang Liu
    38-45
    DOI: https://doi.org/10.54097/ehss.v16i.9495

  • Research And Analysis of Online Shopper Intention

    Runan Wang
    46-52
    DOI: https://doi.org/10.54097/ehss.v16i.9496

  • Research on Portfolio Construction for the Chinese Stock Market Based on Monte Carlo Simulatio

    Jialiang Zhu, Tingfei Hong, Junrui Liu
    53-59
    DOI: https://doi.org/10.54097/ehss.v16i.9497

  • The Construction of Linear Regression Model Based on the Index Evaluation Method to Account Green GDP

    Boyu Zheng, Xinning Ding, Kerui Liu
    60-68
    DOI: https://doi.org/10.54097/ehss.v16i.9498

  • ESG Information Disclosure and Corporate Earnings Management——Research on the Moderating Effect Based on Media Attention

    Pu Zhang, Juan Wei, Junhui Jiang
    69-79
    DOI: https://doi.org/10.54097/ehss.v16i.9499

  • Strategies for Estimating Used Ship Prices by PSO-Lightgbm-Catboost

    Zhengchen Li, Tianye Lei, Donghan Li
    80-88
    DOI: https://doi.org/10.54097/ehss.v16i.9500

  • Research on the Application of Var Model in Shanghai Interbank Lending Market

    Xinming Chu
    89-97
    DOI: https://doi.org/10.54097/ehss.v16i.9508

  • Market SWOT Analysis on L’OrÉAl Beauty Company

    Yue Qin
    98-102
    DOI: https://doi.org/10.54097/ehss.v16i.9520

  • The Application of Digital Marketing Strategy——A Case Study of Li-Ning

    Qingyuan Dai
    103-108
    DOI: https://doi.org/10.54097/ehss.v16i.9521

  • A Conceptual Procedure-Based Study on Influencer Marketing Trend Forecasting

    Xuankai Lu
    109-115
    DOI: https://doi.org/10.54097/ehss.v16i.9522

  • Optimizing the Marketing Strategies Through Social Media Marketing Analysis

    Tingyu Xiao
    116-122
    DOI: https://doi.org/10.54097/ehss.v16i.9524

  • Adoption of Social Media Marketing Strategies in Automotive Industry

    Yixuan Zhong
    123-128
    DOI: https://doi.org/10.54097/ehss.v16i.9577

  • The Strategies for Improving the Efficiency of Content Marketing in the Field of E-Commerce

    Jiayuan Zhang
    129-134
    DOI: https://doi.org/10.54097/ehss.v16i.9579

  • The Implementation of Digital Marketing in Brand Promotion

    Yuan Qian, Zhilin Sui, Detang Wang
    135-140
    DOI: https://doi.org/10.54097/ehss.v16i.9583

  • Effective Strategies for Attracting and Engaging Target Audiences in Today's Competitive Market

    Lizhu Chen
    141-147
    DOI: https://doi.org/10.54097/ehss.v16i.9587

  • The Current State of Digital Marketing in China's Beauty Industry and The Targeted Strategies

    Wenhui Liang
    148-154
    DOI: https://doi.org/10.54097/ehss.v16i.9597

  • Analysis on Chanel Group Digital Marketing Strategies

    Yifan Liu
    155-159
    DOI: https://doi.org/10.54097/ehss.v16i.9598

  • US Cross-Border E-Commerce Marketing Analysis and Future Plans

    Elaine Chen
    160-164
    DOI: https://doi.org/10.54097/ehss.v16i.9600

  • The 4Ps of Marketing and Applications in Various Brands

    Yunshu Xia
    165-170
    DOI: https://doi.org/10.54097/ehss.v16i.9601

  • The Differences Between Systematic and Non-Systematic Risk and Alternative Approaches to Understanding Risk

    Shuyu Chen
    171-175
    DOI: https://doi.org/10.54097/ehss.v16i.9603

  • Credit Risk Assessment of Small, Medium and Micro Enterprises Based on The Improved Logical Regression Model of Gradient Descent Method

    Congcong Wu
    176-180
    DOI: https://doi.org/10.54097/ehss.v16i.9604

  • Research on Scholarship System in Universities Based on AHP-EWM Combined Empowerment Method

    Zongxiao Li, Xingyue Luo
    181-186
    DOI: https://doi.org/10.54097/ehss.v16i.9608

  • The Construction of a Closed Loop for Recycling from the Perspective of Industrial Ecology

    Luqi Wang
    187-192
    DOI: https://doi.org/10.54097/ehss.v16i.9610

  • Digital Management Methods and Case Studies of Enterprises Based on Emerging Information Technology

    Yawen Zhou
    193-199
    DOI: https://doi.org/10.54097/ehss.v16i.9613

  • Towards Enterprise Business Management Strategy Based on Big Data Technique

    Yanjie Fan
    200-207
    DOI: https://doi.org/10.54097/ehss.v16i.9614

  • Investing Decision Model Based on Apriori Algorithm

    Hanqi Chen
    208-214
    DOI: https://doi.org/10.54097/ehss.v16i.9615

  • Analysis of the Birth Rate and Its Influencing Factors in China

    Xiaolu Xu
    215-222
    DOI: https://doi.org/10.54097/ehss.v16i.9764

  • The Effects on the Hot Pot Industry Due to the COVID-19 Pandemic’s Outbreak in China

    Chenyan Zhang
    223-229
    DOI: https://doi.org/10.54097/ehss.v16i.9765

  • Research on Alternative Fuel Vehicle Fluctuation Based on GARCH-MIDAS Model

    Ting Hao
    230-239
    DOI: https://doi.org/10.54097/ehss.v16i.9766

  • Green Bond Issuance and Firm Green Innovation

    Hanying Sun
    240-255
    DOI: https://doi.org/10.54097/ehss.v16i.9768

  • Efficiency Measurement and Influencing Factors Analysis of Green Technology Innovation in Industrial Enterprises Based on DEA-Tobit Model: A Case Study of Anhui Province

    Wei Zhao, Fanyi Meng
    256-266
    DOI: https://doi.org/10.54097/ehss.v16i.9769

  • The Debt Risk of Economic Downward Pressure and Financial Sustainable Development -- Take Liaoning Province as an Example

    Ruiwei Zhu
    267-276
    DOI: https://doi.org/10.54097/ehss.v16i.9770

  • Research on Big Data-driven Business Management Effectiveness Enhancement Methodology

    Jiawen Wang
    277-282
    DOI: https://doi.org/10.54097/ehss.v16i.9771

  • Do Selective Industrial Policies Reduce the Tendency of Enterprises to Economic “Off real to virtual”--Evidence based on the qualification of high-tech enterprises

    Shikun Yang, Tianqi Yang, Mingjun Yin
    283-294
    DOI: https://doi.org/10.54097/ehss.v16i.9772

  • A Study on the Integration Path of China-ASEAN Digital RMB Cross-border E-commerce in the Context of Big Data

    Jingya Yao, Songchun Wang
    295-301
    DOI: https://doi.org/10.54097/ehss.v16i.9773