Vol. 16 (2023): 2nd International Conference on Economic Administration and Information Systems (EAIS 2023)

May 27-28, 2023 | Chongqing, China

Editors: Bonnie Malan, Jun Zuo

ISBN: 978-1-961651-02-9

Published: 02-07-2023

Preface

Preface: 2nd International Conference on Economic Administration and Information Systems (EAIS 2023)

Bonnie Malan, Jun Zuo

I

Articles

A Survey of Forecasting the Salary for Players in National Basketball Association

Xingsi Chen, Haoyang Lin, Louyang Pang, Yanxiang Wang

1-6
- PDF
Private Equity Leveraged Buyout Analysis: Evidence from Citrix Transaction

Yingzhou Yang

7-13
- PDF
The Impact of COVID-19 on Airline Industry Based on Improved Fama-French 5 Factors Model

Xinyi Zhang, Shiheng Zheng

14-22
- PDF
Investment Analysis of Amazon and J.P. Morgan Chase Based on Stock Market Analysis

Changzheng Fan, Mingxian Zhang

23-28
- PDF
Analysis of Multiple Factors Influencing the Second-hand Car Pricing in China

Yuqing Liu, Siyi Song

29-37
- PDF
Analysis of the Impact of Aging on Factors Affecting Economic Dynamism

Yujia Chen, Chang Liu

38-45
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Research And Analysis of Online Shopper Intention

Runan Wang

46-52
- PDF
Research on Portfolio Construction for the Chinese Stock Market Based on Monte Carlo Simulatio

Jialiang Zhu, Tingfei Hong, Junrui Liu

53-59
- PDF
The Construction of Linear Regression Model Based on the Index Evaluation Method to Account Green GDP

Boyu Zheng, Xinning Ding, Kerui Liu

60-68
- PDF
ESG Information Disclosure and Corporate Earnings Management——Research on the Moderating Effect Based on Media Attention

Pu Zhang, Juan Wei, Junhui Jiang

69-79
- PDF
Strategies for Estimating Used Ship Prices by PSO-Lightgbm-Catboost

Zhengchen Li, Tianye Lei, Donghan Li

80-88
- PDF
Research on the Application of Var Model in Shanghai Interbank Lending Market

Xinming Chu

89-97
- PDF
Market SWOT Analysis on L’OrÉAl Beauty Company

Yue Qin

98-102
- PDF
The Application of Digital Marketing Strategy——A Case Study of Li-Ning

Qingyuan Dai

103-108
- PDF
A Conceptual Procedure-Based Study on Influencer Marketing Trend Forecasting

Xuankai Lu

109-115
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Optimizing the Marketing Strategies Through Social Media Marketing Analysis

Tingyu Xiao

116-122
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Adoption of Social Media Marketing Strategies in Automotive Industry

Yixuan Zhong

123-128
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The Strategies for Improving the Efficiency of Content Marketing in the Field of E-Commerce

Jiayuan Zhang

129-134
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The Implementation of Digital Marketing in Brand Promotion

Yuan Qian, Zhilin Sui, Detang Wang

135-140
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Effective Strategies for Attracting and Engaging Target Audiences in Today's Competitive Market

Lizhu Chen

141-147
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The Current State of Digital Marketing in China's Beauty Industry and The Targeted Strategies

Wenhui Liang

148-154
- PDF
Analysis on Chanel Group Digital Marketing Strategies

Yifan Liu

155-159
- PDF
US Cross-Border E-Commerce Marketing Analysis and Future Plans

Elaine Chen

160-164
- PDF
The 4Ps of Marketing and Applications in Various Brands

Yunshu Xia

165-170
- PDF
The Differences Between Systematic and Non-Systematic Risk and Alternative Approaches to Understanding Risk

Shuyu Chen

171-175
- PDF
Credit Risk Assessment of Small, Medium and Micro Enterprises Based on The Improved Logical Regression Model of Gradient Descent Method

Congcong Wu

176-180
- PDF
Research on Scholarship System in Universities Based on AHP-EWM Combined Empowerment Method

Zongxiao Li, Xingyue Luo

181-186
- PDF
The Construction of a Closed Loop for Recycling from the Perspective of Industrial Ecology

Luqi Wang

187-192
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Digital Management Methods and Case Studies of Enterprises Based on Emerging Information Technology

Yawen Zhou

193-199
- PDF
Towards Enterprise Business Management Strategy Based on Big Data Technique

Yanjie Fan

200-207
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Investing Decision Model Based on Apriori Algorithm

Hanqi Chen

208-214
- PDF
Analysis of the Birth Rate and Its Influencing Factors in China

Xiaolu Xu

215-222
- PDF
The Effects on the Hot Pot Industry Due to the COVID-19 Pandemic’s Outbreak in China

Chenyan Zhang

223-229
- PDF
Research on Alternative Fuel Vehicle Fluctuation Based on GARCH-MIDAS Model

Ting Hao

230-239
- PDF
Green Bond Issuance and Firm Green Innovation

Hanying Sun

240-255
- PDF
Efficiency Measurement and Influencing Factors Analysis of Green Technology Innovation in Industrial Enterprises Based on DEA-Tobit Model: A Case Study of Anhui Province

Wei Zhao, Fanyi Meng

256-266
- PDF
The Debt Risk of Economic Downward Pressure and Financial Sustainable Development -- Take Liaoning Province as an Example

Ruiwei Zhu

267-276
- PDF
Research on Big Data-driven Business Management Effectiveness Enhancement Methodology

Jiawen Wang

277-282
- PDF
Do Selective Industrial Policies Reduce the Tendency of Enterprises to Economic “Off real to virtual”--Evidence based on the qualification of high-tech enterprises

Shikun Yang, Tianqi Yang, Mingjun Yin

283-294
- PDF
A Study on the Integration Path of China-ASEAN Digital RMB Cross-border E-commerce in the Context of Big Data

Jingya Yao, Songchun Wang

295-301
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Vol. 16 (2023): 2nd International Conference on Economic Administration and Information Systems (EAIS 2023)

Preface

Articles

Indexing