Towards Enterprise Business Management Strategy Based on Big Data Technique

Abstract

A growing number of commercial economic activities are blooming with continuous economic development of China. Therefore, to improve the effectiveness of commercial economic activities, all aspects must be analyzed and managed to ensure that economic decisions are made scientifically and rationally. With the advent of the information era, competition in the market is intensively happened. Big data has substantially boosted the value of technological systems used in commercial and economic administration. In addition to extracting significant information from big data, it also enables analysis and forecasting of market supply and demand as well as current economic trends, helping companies make decisions about their business and economic management strategies. In the digital era, the emerging technologies represented by big data have been seamlessly integrated into Chinese societal and personal realms, playing an increasingly vital role in enhancing productivity and quality of life. As a consequence, big data systems have also shown greater application value in the business and economic management activities, becoming a key technology that is actively developed and utilised by major companies. It can not only improve the efficiency of data processing and economic management benefits, but also provide reference evidence for enterprise leadership to implement decisions, thereby continuously improving the modern commercial economic management mechanism and enhancing the market competitiveness of enterprises.