The 4Ps of Marketing and Applications in Various Brands

Abstract

Marketing strategy is all about identifying the customer needs and wants and creating products, promotions, prices, and places that respond to those needs and wants. The 4Ps of marketing are product, price, place and promotion, which are popular among the marketing professions. The place is used to describe a product's physical or online placement; a product, event, or brand is promoted through interactions with target consumers in the marketing mix, which results in sales between employees and customers, also known as Promotion; in terms of the products, it relates to a product's attributes, advantages, designs, packaging, and branding. It is the key component of the marketing plan; price last but not least is how much a client is willing to spend on a good or service. This research aims to apply ply 4Ps strategies analysis to the various brands, and gain a deep understanding on their experiences, proposing some feasible suggestions for future improvement.