Pricing of New Energy Vehicles Considering the Dual Credit Policy

Abstract

Considering the “dual credit” policy, this paper builds three different power structures to explore price strategies in the supply chain, which is composed of new energy vehicle manufacturers and traditional automobile manufacturers. It has found that when the positive credit value of new energy vehicles is higher than the negative credit value of fuel consumption, new energy vehicle manufacturers will gain higher profits. When the power structure is imbalanced, wholesale and retail prices are mainly determined by the highest price that consumers can accept for passenger cars. When new energy vehicle manufacturers dominate, the clearing price of new energy vehicle credits is mainly influenced by the production cost of new energy vehicles.