How far can the wild growth of Pinduoduo go?
DOI:
https://doi.org/10.54097/hbem.v17i.11158Keywords:
Pinduoduo; Ope; ating income; develop.Abstract
Pinduoduo officially landed in the market in September 2015. In the early stage of its establishment, Pinduoduo was positioned in the sinking market. It generated a disruptive user growth through social marketing and achieved over 100 million users within a year of its establishment. The rapid expansion has made Pinduoduo the third largest e-commerce company in China after Alibaba and JD.com.This paper chooses to analyze the development status of Pinduoduo, and then finds the existing problems of Pinduoduo, and puts forward corresponding suggestions for these problems.
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