Strategic Management Analysis of Haidilao

Abstract

In recent years, with the economic and social development, the development momentum of the catering industry continues to be hot, and at the same time people's consumerism and other major changes are also taking place. And in 2020 China's catering industry by the impact of the new crown virus, the development of a serious obstacle, the competition is more intense. The development strategy of catering industry enterprises has become a problem that deserves attention. As a successful model in the catering industry, Haidilao Company enjoys a high reputation among the crowd, but it also faces some development difficulties. This paper takes Haidilao Co., Ltd. as the research object, firstly introduces Haidilao's company profile and current development strategy, and analyzes the enterprise's strategic management method using Porter's Five Forces model and SWOT analysis method. Finally, according to the analysis of the content of this paper puts forward to promote product innovation, strengthen the diversification of development, strengthen the quality management and strengthen the construction of corporate culture and talent training and other recommendations, hoping to provide a certain reference for the Haidilao or catering industry practitioners.