The Values in the Hollywood Cinema Market
DOI:
https://doi.org/10.54097/48wmag55Keywords:
Hollywood studio, market strategies, formulaic cinema, values, ideology.Abstract
Some have misled Hollywood cinema with impressions due to some conception that it is limited to big budgets, stars, special effects, and extensive publicity campaigns. However, it encompasses more than investment diversification, production, and commercial propaganda feature. In other words, beyond the illustrative classic Hollywood pre-sold mechanism, monopoly, and overseas market, it supports values and serves as multicultural, sexual and race equality. This paper lists the phenomenon that contemporary Hollywood cinema is revenue-driven, resulting in many low-quality and quantity reproduction cinemas such as hybrid genre is typical of formulaic filmmaking, and they arranged all the cinematic elements narrative to meet the audience's expectations. Significantly, formulaic movies have become popular and widespread in the international market and may have an unpredictable impact on the future film industry. The author believes that films are the medium for representing historical periods and are for the generation's legacy, which should craft narratives that intricately blend values and ideology. In a nutshell, it is crucial to discover a solution for cinema's unpredictable future.
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